翻转课堂在《市场营销学》课程教学中的应用
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摘要
作为一门应用导向较强的课程,《市场营销学》的教学要求学生在能够熟练掌握理论知识的基础上合理应用到实际问题中去,这一课程学习效果对将来在实际工作中的表现具有一定影响。在介绍翻转课堂的发展历程之后,结合《市场营销学》课程特点,构建了翻转课堂在《市场营销学》课程教学中的模式、具体分析应用阶段,同时分析存在的问题,并就存在问题提出应对策略,有效促进《市场营销学》课程教学质量的提高。
As a course with strong applicability, the teaching of "marketing" requires students to apply theoretical knowledge to practical problems on the basis of proficiency, and the learning effect of this course has a certain impact on future performance in practical work. After introducing the development process of flipped classroom, combined with the characteristics of the course "marketing", this paper constructs the model of the flipped classroom in the teaching of the marketing course, analyzes the application stage in detail, and at the same time analyzes the existing problems. It also puts forward some countermeasures to solve the existing problems and effectively promotes the improvement of the teaching quality of marketing.
As a course with strong applicability, the teaching of "marketing" requires students to apply theoretical knowledge to practical problems on the basis of proficiency, and the learning effect of this course has a certain impact on future performance in practical work. After introducing the development process of flipped classroom, combined with the characteristics of the course "marketing", this paper constructs the model of the flipped classroom in the teaching of the marketing course, analyzes the application stage in detail, and at the same time analyzes the existing problems. It also puts forward some countermeasures to solve the existing problems and effectively promotes the improvement of the teaching quality of marketing.
引文
[1] 张金磊,王颖,张宝辉.翻转课堂教学模式研究[J].远程教育杂志,2012,30(4):46-51.
[2] 陈王伟.基于SPOC的翻转课堂教学模式探索——以市场营销学为例[J].四川省干部函授学院学报,2018(1):97-99.
[3] 何凡,龚永洪,郑珺,等.略论市场营销学翻转课堂教学模式构建[J].当代职业教育,2016(11):32-35.
[4] 张党利.市场营销策划课程中翻转课堂教学模式的构建[J].西部素质教育,2016,2(14):55-56.
[5] 尹小梅.翻转课堂在市场营销教学中的应用研究[J].教育观察(上半月),2016,5(7):87-88.
[6] 王路.“翻转课堂”模式在“市场营销学”课程中的应用设计[J].文教资料,2018(20):161-162.
[7] 杨雪,张阿曼.“市场营销学”翻转课堂教学设计与效果测评[J].乐山师范学院学报,2016,31(5):122-126.
[8] 王国贤,范英兵,葛丽萍,等.基于泊松过程的翻转课堂教学对理科创新教育影响研究[J].科技创业月刊,2018,31(2):61-64.
[2] 陈王伟.基于SPOC的翻转课堂教学模式探索——以市场营销学为例[J].四川省干部函授学院学报,2018(1):97-99.
[3] 何凡,龚永洪,郑珺,等.略论市场营销学翻转课堂教学模式构建[J].当代职业教育,2016(11):32-35.
[4] 张党利.市场营销策划课程中翻转课堂教学模式的构建[J].西部素质教育,2016,2(14):55-56.
[5] 尹小梅.翻转课堂在市场营销教学中的应用研究[J].教育观察(上半月),2016,5(7):87-88.
[6] 王路.“翻转课堂”模式在“市场营销学”课程中的应用设计[J].文教资料,2018(20):161-162.
[7] 杨雪,张阿曼.“市场营销学”翻转课堂教学设计与效果测评[J].乐山师范学院学报,2016,31(5):122-126.
[8] 王国贤,范英兵,葛丽萍,等.基于泊松过程的翻转课堂教学对理科创新教育影响研究[J].科技创业月刊,2018,31(2):61-64.