信息图形在品牌设计中的应用研究
|
摘要
信息超载的时代中,品牌设计也遇到了新的挑战。在品牌设计中,使用信息图形——作为能快速传播信息的一种设计手法,很快受到设计师们和消费者的青睐,逐渐成为了品牌设计的一个重要部分。文章探讨的是希望在保持信息图形原有的活力下,强调差异化的视觉传递的过程中融入一致的品牌设计理念,在多媒介环境的传播应用中增强品牌识别度,强调信息图形的作用与价值,最终让其更好地服务品牌。
In the era of information overload, brand design has also encountered new challenges. In brand design, the use of infographics, as a design method that can quickly spread information, was quickly favored by designers and consumers, and gradually became an important part of brand design. This article discusses the hope that, while maintaining the original vitality of infographics, a consistent brand design concept will be integrated into the process of differential visual transmission, brand recognition will be enhanced in the application of communication in multi-media environment, and the role and value of information graphics will be emphasized so as to finally make it better serve the brand.
In the era of information overload, brand design has also encountered new challenges. In brand design, the use of infographics, as a design method that can quickly spread information, was quickly favored by designers and consumers, and gradually became an important part of brand design. This article discusses the hope that, while maintaining the original vitality of infographics, a consistent brand design concept will be integrated into the process of differential visual transmission, brand recognition will be enhanced in the application of communication in multi-media environment, and the role and value of information graphics will be emphasized so as to finally make it better serve the brand.
引文
[1]Daniel Flint.Paola Signori.Susan L.Golicic.Corporate Identity Congruence:A meaning-based analysis.[J].2018-5.68-82.
[2]东販编辑著.品牌设计力.[M].东販出版社,2018-3.
[3]孙皓琼.图形对话--什么是信息设计.[M].清华大学出版社,2011-10.
[4][日]木村博之.(Hiroyuki.Kimura).图解力.[M].人民邮电出版社,2013-6.
[5][英]凯瑟琳·斯莱德-布鲁金.成功品牌设计[M].广西师范大学出版社,2017.
(1)Alvin Toffler.Future shock.[M].Random House,1970.
(2)陈放.品牌学[M].北京:时事出版社,2002:29.
(3)凯瑟琳·斯莱德-布鲁金.成功品牌设计[M].广西师范大学出版社,2017.
(4):秦音.互联网时代品牌视觉形象动态化推广研究[D].四川美术学院,2018.
[2]东販编辑著.品牌设计力.[M].东販出版社,2018-3.
[3]孙皓琼.图形对话--什么是信息设计.[M].清华大学出版社,2011-10.
[4][日]木村博之.(Hiroyuki.Kimura).图解力.[M].人民邮电出版社,2013-6.
[5][英]凯瑟琳·斯莱德-布鲁金.成功品牌设计[M].广西师范大学出版社,2017.
(1)Alvin Toffler.Future shock.[M].Random House,1970.
(2)陈放.品牌学[M].北京:时事出版社,2002:29.
(3)凯瑟琳·斯莱德-布鲁金.成功品牌设计[M].广西师范大学出版社,2017.
(4):秦音.互联网时代品牌视觉形象动态化推广研究[D].四川美术学院,2018.