AHP方法视角下智力资本对商圈成长质量的影响
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摘要
目前,国内外学者主要从零售业空间布局、业态选择等技术角度来评价商圈成长中的"显性质量",而忽略了商圈成长中的"隐形质量"。在以知识化、信息化、人本化为主要特征的"新经济"环境下,智力资本积累、流动与共享对商圈成长质量的影响日趋凸显。本研究运用层次分析法(AHP),从人力资本、结构资本和客户资本三个维度,设计了评价商圈成长质量的指标体系,以期为全面评价商圈"软实力"提供借鉴。
Nowadays, from a technique perspective of spatial arrangement and selection of industrial patterns, scholars at home and aboard concentrate much more attention to the explicit quality than to the tacit elements affecting the trade area development.On the condition of the new economy characterized by knowledge, information as well as humanization, the influences of intellectual capital on trade area becomes more and more obvious. Consequently, with the AHP method, the growing quality evaluation system of trade area is set up from the perspective of human capital, structure capital and customer capital as to provide references for the evaluation of the soft competitiveness of the trade area.
Nowadays, from a technique perspective of spatial arrangement and selection of industrial patterns, scholars at home and aboard concentrate much more attention to the explicit quality than to the tacit elements affecting the trade area development.On the condition of the new economy characterized by knowledge, information as well as humanization, the influences of intellectual capital on trade area becomes more and more obvious. Consequently, with the AHP method, the growing quality evaluation system of trade area is set up from the perspective of human capital, structure capital and customer capital as to provide references for the evaluation of the soft competitiveness of the trade area.
引文
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[2]Beaumont,J.R.DIS and Marketing Analysis,In McGuire,D.J.,Goodchild M.F.and R hind D.W.Geographical Information system:Principles&Application[M].London:Longman,1991:119-121.
[3]Ghosh,A.Sara I.Mclafferty.Location Strategies for Retail land and Service Firms[M].Lexington,Mass:D.C.Heath and Co.1987:19-21.
[4]王先庆.都市型商圈聚集的影响因素研究[J].中国流通经济,2010,(12).
[5]刘晓斌等.都市型核心商圈的生命周期研究[J].华东经济管理,2012,(9).
[6]冯娟,吴建伟.商圈成长质量指标体系构建与优化[J].华东经济管理,2012,(5).
[7]尹元元,陈柳钦.现代城市商圈布局技术方法研究[J].学习与实践,2007,(9).
[8]Karl Erik.Sveiby.The New Organization Wealth[M].San francisco:Berrett-Koeheler Publisher,Inc.1997:8-10.
[9]Wooddruff B R.Customer Value:The Next Source for Competitive Advantage[J].Journal of the Academy of Marketing Science,1997,25(2):140-147.
[10]Bozena Zdaniuk,John M Levine.Group Loyalty:Impact on Member's Identification and Contribution[J].Journal of Experimental Social Psychology,2004,(37):505-506.
[11]Konrad Group and Karl Erik Sveiby.The Invisible Balance Sheet——Key Indicators Accounting,Control and Valuation of Know-How Companies[M].San francisco:BerrettKoehler Publishers,Inc.2002:97-99.
[12]Wilson J R,Rutherford,A.Mental Models:Theory and Application in Human Factors[J].Human Factor,1989(31):619-621.
[13]马亚男,大学——企业基于知识共享的合作创新激励机制设计研究[J].管理工程学报,2008,(7).
[14]何自立,戈黎华.论心智模式和企业知识创造[J].天津师范大学学报(社会科学版),2008,(1).
[15]Firat A F,Dholakia N.Consumein People:From Political Economy to Theaters of Consumption[M].London:Sage,1998:541.
[16]余晓曦,孙永隽.技术创新对区域经济增长的动力机制分析[J].企业经济,2011,(7).
[17]刘怀伟.商务市场中客户关系的持续机制研究[D].杭州:浙江大学,2003.