高校《企业战略管理》慕课建设与应用
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摘要
《企业战略管理》是高校工商管理类专业教学体系中的一门必修课程,在企业经营实践中具有广泛的实用价值,其综合性、动态性和实践性较强。但高校《企业战略管理》的慕课屈指可数,将该课程利用慕课的形式呈现,并根据高校的授课特点和课程内容的性质进行个性化设计,不仅适用于高校当前进行的课程教学改革与创新,也能更好地满足社会对该课程日益增长的学习需求。
Courses of Enterprise Strategic Management are compulsory for undergraduates in business and management major,which is full of practical value for enterprise business operation based on its characteritics of comprehensiveness, dynamics and practicalness. At present, there have few forms of MOOC for this course. Aiming to promote teaching reform and meet social needs,we suggest the consruction of MOOC combining with individulized design.
Courses of Enterprise Strategic Management are compulsory for undergraduates in business and management major,which is full of practical value for enterprise business operation based on its characteritics of comprehensiveness, dynamics and practicalness. At present, there have few forms of MOOC for this course. Aiming to promote teaching reform and meet social needs,we suggest the consruction of MOOC combining with individulized design.
引文
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[2]Kop R.,F.Carroll.Cloud Computing and Creativity:Learning on a Massive Open on Line Course[EB/OL].(2013-04-28[2019-02-27].http://www.eurodl.org/?P=special&sp=articles&article=457.
[3]Al-Atabi M.,J.DeBoer.Teaching Entrepreneurship Using Massive Open Online Course(MOOC)[J].Technovation,2014,34:261-264.
[4]Chacón-Beltrán,Rubén.Massive Online Open Courses and Language Learning:The Case for a Beginners’English Course[J]. Procedia-Social and Behavioral Sciences,2014,141:242-246.
[5]Mackness J.,S.Mak,R.Williams. The Ideals and Reality of Participating in a MOOC[EB/OL].(2013-10-10)[2019-02-27].http://www.lancaster.ac.uk/fss/organisations/netlc/past/nlc2010/ab-stracts/Mackness.html.
[6]Clow D. MOOCs and the Funnel of Participation[C]//International Conference on Learning Analytics&Knowledge,2013.
[7] Hew K.,W.S.Cheung. Students’and instructors’use of massive open on line courses:Motivations and challenges[J].Educational Research Review,2014(12):45-58.
[8]Haggard S.The maturing of the MOOC:Literature review of Massive Open On line Courses and Other Forms of Online Distance Learning[J].Department for Business Innovation and Skills.2013(9):1-5.
[9]Toven-Lindsey B,Rhoads R A,Lozano J B.Virtually unlimited classrooms:Pedagogical practices in massive open online courses[J].Internet&Higher Education,2015,24:1-12.
[10]樊文强.基于关联主义的大规模网络开放课程(MOOC)及其学习支持[J].远程教育,2012(3):32.
[11]王文礼.MOOC的发展及其对高等教育的影响[J].江苏高教,2013(3):53-57.
[12]汪琼.MOOCs改变传统教学[J].中国教育信息化,2013(19):26-28.
[13]姜蔺.MOOCs学习者特征及学习效果分析研究[J].中国电化教育,2013(11):54-65.
[14]黎静.在线教育来潮:教师的困境与出路[J].高教探索,2013(5):151-155.
[15]张丹.略论慕课对教师角色的深层影响[J].学校党建与思想教育,2014(13):45-49.
[16]胡洁婷.MOOC环境下微课课程设计研究———以“计算思维”微课程为例[D].上海:上海师范大学,2013.
[17]汪潇潇,聂风华,吴瑕.清华大学思想政治理论课慕课的建设与实践[J].现代教育技术,2016,26(8):83-88.
[18]李亚员.慕课(MOOC):本质、误区与展望[J].黑龙江高教研究,2016(10):10-14.
[19]刘迪.慕课设计策略研究[D].上海:上海外国语大学,2017.
[20]谢志敏,魏桂彬,谢雁洲.东莞科技馆科普慕课平台的设计与运行研究[J].科技传播,2017,9(20):113-118.
[21]袁松鹤,刘选.中国大学MOOC实践现状及共有问题———来自中国大学MOOC实践报告[J].现代远程教育研究,2014(4):3-12.