大运河文化带建设国际性传播发展状况及策略——以江苏段为例
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摘要
全长1794公里的京杭大运河,尤其是江苏段,无论在文化遗产还是在现实作用发挥方面都具有极其重要的地位。加大国际性传播能力和水平建设,展示其国际形象,提升其国际影响力,让大运河文化成为中国与国际接轨的纽带,具有重要的现实意义。目前,江苏沿运河8市多方主体积极推进交流和传播以提升大运河文化带的知名度,但总体来看仍处在探索阶段。通过"一都一线一带"大运河文化辐射带,可以从"点-线-面"入手构建多点支撑的大运河城市文化带发展格局。通过"示范区-集聚区-辐射区"的运河城市文化体系发掘大运河的经济支点价值和城市带的辐射力,可以提升其国际传播影响力。
Beijing-Hangzhou grand canalwith a total length of 1794 kilometers,Jiangsu section of Grand Canal plays an extremely important role in both cultural heritage and practical effect. It is of great practical significance to strengthenthe capacity of international communication. Then,it can display the international image and enhance the international influence. In this way,The Grand Canal culture can be made as a link between China and the world. At present,eight cities along the Grand Canal in Jiangsu provinceare actively promotingthe influence to enhance the visibility of the Grand Canal Cultural Belt. However,in general it is still in the exploratory stage. This paper proposes that the development pattern of multi-support Grand Canal city cultural belt can be constructed bythe model of " point-line-plane" based on the " one capital,one line and one area". In addition,in order to improve the influence of international communication,the best way is to explore the economic fulcrum value of the Grand Canal and the radiation force of the urban belt based on the canal urban cultural system consist of " demonstration area-accumulation area-radiation area".
Beijing-Hangzhou grand canalwith a total length of 1794 kilometers,Jiangsu section of Grand Canal plays an extremely important role in both cultural heritage and practical effect. It is of great practical significance to strengthenthe capacity of international communication. Then,it can display the international image and enhance the international influence. In this way,The Grand Canal culture can be made as a link between China and the world. At present,eight cities along the Grand Canal in Jiangsu provinceare actively promotingthe influence to enhance the visibility of the Grand Canal Cultural Belt. However,in general it is still in the exploratory stage. This paper proposes that the development pattern of multi-support Grand Canal city cultural belt can be constructed bythe model of " point-line-plane" based on the " one capital,one line and one area". In addition,in order to improve the influence of international communication,the best way is to explore the economic fulcrum value of the Grand Canal and the radiation force of the urban belt based on the canal urban cultural system consist of " demonstration area-accumulation area-radiation area".
引文
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