区域农产品电子商务物流能力综合评价与实证研究
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摘要
为准确把握农产品电子商务物流能力发展动态,增强农产品电子商务物流能力,有必要对农产品电子商务物流能力进行科学评价。结合农产品物流、农产品电子商务及农业经济的特点,站在区域视角,构建农产品电子商务物流能力综合评价指标体系;以内蒙古为例,采用基于熵权的模糊物元欧式贴近度法系统研究了各评价指标的权重,深入分析了农产品电子商务物流能力的发展变化趋势。研究结果表明:地区互联网用户数占总人数的比重以及地区农业物流货物周转量是影响农产品电子商务物流能力的主要因素。为改善农产品电子商务物流能力,需加大信息网络基础设施建设力度,提高移动互联网普及率;加强农业物流软硬件设施建设;优化农产品电子商务产业链;加大农产品电子商务物流人才培养力度;实施创新驱动发展战略等。
In order to grasp the development trend about the capability of e-commerce logistics for agricultural products accurately and enhance that, it is necessary to evaluate the capability scientifically. Based on the characteristics of agricultural logistics, agricultural e-commerce and agricultural economy, a comprehensive evaluation index system of e-commerce logistics capability for agricultural products is constructed from the regional perspective. Taken Inner Mongolia as the research-object area, the weight of evaluation index and e-commerce logistics capability value for agricultural products is analyzed with the method of fuzzy matter-element model, based on entropy weight method.The results of the study show that the main influencing factors of e-commerce logistics capacity for agricultural products are the proportion of the total number of Internet users and the cargo turnover of agricultural logistics. The total cost of the regional agricultural logistics and the length of the long-distance optical cable have little influence on e-commerce logistics capacity of agricultural products. The e-commerce logistics capacity of agricultural products shows a steady increase trend, but the growth rate is gradually slowing down in recent years. In order to improve the capacity of e-commerce logistics for agricultural products, the government should strengthen the infrastructure construction of information network, strengthen the construction of facilities of agricultural logistics, optimize the industry chain of agricultural e-commerce, increase the talent training degree of agricultural e-commerce logistics, and implement the strategy of innovation-driven development.
In order to grasp the development trend about the capability of e-commerce logistics for agricultural products accurately and enhance that, it is necessary to evaluate the capability scientifically. Based on the characteristics of agricultural logistics, agricultural e-commerce and agricultural economy, a comprehensive evaluation index system of e-commerce logistics capability for agricultural products is constructed from the regional perspective. Taken Inner Mongolia as the research-object area, the weight of evaluation index and e-commerce logistics capability value for agricultural products is analyzed with the method of fuzzy matter-element model, based on entropy weight method.The results of the study show that the main influencing factors of e-commerce logistics capacity for agricultural products are the proportion of the total number of Internet users and the cargo turnover of agricultural logistics. The total cost of the regional agricultural logistics and the length of the long-distance optical cable have little influence on e-commerce logistics capacity of agricultural products. The e-commerce logistics capacity of agricultural products shows a steady increase trend, but the growth rate is gradually slowing down in recent years. In order to improve the capacity of e-commerce logistics for agricultural products, the government should strengthen the infrastructure construction of information network, strengthen the construction of facilities of agricultural logistics, optimize the industry chain of agricultural e-commerce, increase the talent training degree of agricultural e-commerce logistics, and implement the strategy of innovation-driven development.
引文
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[10]窦志武,李红巍,熊琦.基于熵权法和神经网络的口岸物流综合能力评价方法研究[J].计算机科学,2015(11):554-556.
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[13]董红艳,杨晓艳.基于熵权灰色关联法的农产品物流能力研究---以山西省为例[J].价格月刊,2015(11):72-76.
[14]吴春尚,谢如鹤.广东省农产品物流供给侧改革探讨---基于区域农产品物流能力评价[J].商业经济研究,2017(20):103-106.
[2]Sanye M E,Ceron P I,Oliver S J,Montero J I,et al.Environmental analysis of the logistics of agricultural products from roof top greenhouses in Mediterranean urban areas[J].Journal of the Science of Food and Agriculture,2013,93(1):100-109.
[3]Zhang H,Qiu B,Zhang K M.A new risk assessment model for agricultural products cold chain logistics[J].Industrial Management&Data Systems,2017,117(9):1800-1816.
[4]陈超,李斌.城镇化背景下我国农产品物流发展现状和问题及对策[J].农业现代化研究,2013(5):328-332.
[5]Sun H Y,Yu H Y.Research into the development of agricultural products logistics in China under the background of urbanization[J].Agro Food Industry Hi-tech,2017,28(3):970-975.
[6]路静敏,陈薇,曹树贵.鲜活农产品电子商务物流协同模式研究[J].价格月刊,2016(2):72-75.
[7]Fawcett S,Stanley L,Smith S.Developing logistics capability to improve the performance of international operations[J].Journal of Business Logistics,1997,18(2):16-23.
[8]Gligor D M,Holcomb.Antecedents and consequences of integrating logistics capabilities across the supply chain[J].Transportation Journal,2014(53):211-234.
[9]张广胜.基于灰色关联投影模型的物流能力评价研究[J].北京交通大学(社会科学版),2014(4):36-39.
[10]窦志武,李红巍,熊琦.基于熵权法和神经网络的口岸物流综合能力评价方法研究[J].计算机科学,2015(11):554-556.
[11]崔玉蕾.区域物流能力对商品流通格局的影响[J].商业经济研究,2016(4):86-88.
[12]Chong L,Mao J Z.Research on agricultural and sideline products logistics capability maturity model.4th International Conference on Mechatronics[C].Control and Electronic Engineering,2014:727-731.
[13]董红艳,杨晓艳.基于熵权灰色关联法的农产品物流能力研究---以山西省为例[J].价格月刊,2015(11):72-76.
[14]吴春尚,谢如鹤.广东省农产品物流供给侧改革探讨---基于区域农产品物流能力评价[J].商业经济研究,2017(20):103-106.