游戏《绝地求生:大逃杀》风靡的原因及其对中国游戏市场的影响
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摘要
游戏《绝地求生:大逃杀》自2017年3月发行测试版以来风靡全球,吸引了大量玩家,在中国更是掀起了一阵热潮,成为一款"现象级"游戏.本文从心理学和经济学的角度分析了此游戏吸引玩家的原因,阐述了运营商如何利用游戏的数字产品特性,并且分析了其对中国的游戏市场的影响.
The video game "PlayerUnknown's Battlegrounds"swept around the world after its beta version was released on March 2017. "PUBG"was so popular in China that it became a phenomenal game. It was discussed why the game attracted players,how the game development company took advantages of "PUBG"as a digital product,The influences of the game on the video game market of China was analysed from the perspectives of psychology and economics.
The video game "PlayerUnknown's Battlegrounds"swept around the world after its beta version was released on March 2017. "PUBG"was so popular in China that it became a phenomenal game. It was discussed why the game attracted players,how the game development company took advantages of "PUBG"as a digital product,The influences of the game on the video game market of China was analysed from the perspectives of psychology and economics.
引文
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[2]留_手.大逃杀[EB/OL].(2016-1-27)[2019-2-10].https://baike.baidu.com/item/%E5%A4%A7%E9%80%83%E6%9D%80/15833326#viewPageContent.
[3]秋难忘_.steam[EB/OL].(2019-1-29)[2019-2-10].https://baike.baidu.com/item/steam/10092959.
[4]TRACY FULLERTON.Game Design Workshop[M].A K Peters/CRC Press,2018.
[5]w_ou.操作性条件反射[EB/OL].(2018-7-3)[2019-2-10].https://baike.baidu.com/item/%E6%93%8D%E4%BD%9C%E6%80%A7%E6%9D%A1%E4%BB%B6%E5%8F%8D%E5%B0%84/2041911.
[6]LOVE十点读书.数字产品[EB/OL].(2018-5-2)[2019-2-10].https://baike.baidu.com/item/%E6%95%B0%E5%AD%97%E4%BA%A7%E5%93%81.
[7]游民星空媒体中心.2017STEAM白皮书[EB/OL].[2018-12-22].https://www.gamersky.com/zhuanti/steam2017.
[8]王晔,张铭洪.网络经济学[M].北京:高等教育出版社.2013.
[9]MobeData研究院.2018年中国游戏行业研究报告[EB/OL].(2018-12-24)[2019-2-12].http://www.199it.com/archives/812155.html.
[10]百度.百度指数[EB/OL].[2019-2-12].https://index.baidu.com/Helper/?tpl=help&word=#pdesc.
[11]beckywei.绝地求生销量突破5000万全平台玩家超过4亿[EB/OL].(2018-6-21)[2019-2-12].https://games.qq.com/a/20180621/024896.htm.
[12]风云k.MOBA[EB/OL].(2018-12-24)[2019-2-13].https://baike.baidu.com/item/MOBA/9565076?fr=aladdin.
[2]留_手.大逃杀[EB/OL].(2016-1-27)[2019-2-10].https://baike.baidu.com/item/%E5%A4%A7%E9%80%83%E6%9D%80/15833326#viewPageContent.
[3]秋难忘_.steam[EB/OL].(2019-1-29)[2019-2-10].https://baike.baidu.com/item/steam/10092959.
[4]TRACY FULLERTON.Game Design Workshop[M].A K Peters/CRC Press,2018.
[5]w_ou.操作性条件反射[EB/OL].(2018-7-3)[2019-2-10].https://baike.baidu.com/item/%E6%93%8D%E4%BD%9C%E6%80%A7%E6%9D%A1%E4%BB%B6%E5%8F%8D%E5%B0%84/2041911.
[6]LOVE十点读书.数字产品[EB/OL].(2018-5-2)[2019-2-10].https://baike.baidu.com/item/%E6%95%B0%E5%AD%97%E4%BA%A7%E5%93%81.
[7]游民星空媒体中心.2017STEAM白皮书[EB/OL].[2018-12-22].https://www.gamersky.com/zhuanti/steam2017.
[8]王晔,张铭洪.网络经济学[M].北京:高等教育出版社.2013.
[9]MobeData研究院.2018年中国游戏行业研究报告[EB/OL].(2018-12-24)[2019-2-12].http://www.199it.com/archives/812155.html.
[10]百度.百度指数[EB/OL].[2019-2-12].https://index.baidu.com/Helper/?tpl=help&word=#pdesc.
[11]beckywei.绝地求生销量突破5000万全平台玩家超过4亿[EB/OL].(2018-6-21)[2019-2-12].https://games.qq.com/a/20180621/024896.htm.
[12]风云k.MOBA[EB/OL].(2018-12-24)[2019-2-13].https://baike.baidu.com/item/MOBA/9565076?fr=aladdin.