中国传媒业投融资:发展与创新
|
摘要
2011到2017年,中国传媒业投融资发展经历了四个阶段:蓄势期、爆发期、增长期和调整期。竞争的加剧压缩了利润空间,政策监管破除着市场泡沫,IP透支后资本逐渐谨慎,在这三重因素的影响下,目前中国传媒业投融资进入了深度调整期,并且仍然面临着传媒业无形资产的不稳定性、成功模式的难以复制性、爆款产品的不可预估性等特殊的行业风险的挑战。从未来的发展看,一方面,中国传媒业投融资可通过加强传媒上市公司的资本运作能力、深挖用户价值、创新互联网投融资产品、健全金融保障制度等创新途径实现市场的健康快速发展。另一方面,在追求经济利益的同时,传媒业投融资应立足中国传媒业特殊的产业与事业双重属性,培养长远的发展眼光,坚持社会效益至上的精品内容意识,推广文创理念的运用,把握技术创新趋势及其应用,加强传媒金融人才的培养与使用,推动中国传媒业全球化进程,实现中国传媒业投融资可持续发展。
During 2011-2017,Investment and financing in China's media industry has experienced four stages of preparing,outbreak,increasing and adjusting period. As the competition becoming more intensified,the profits in industry keep on shrinking.Government regulation breaks the bubbles in the market. And IP overdraft leads capital to be more cautious. All these facts push the investment and financing in media industry into a period of deep adjustment with risks and challenges,such as instability of intangible assets,hard replicability and unpredictability of success. Investment and financing can make a real breakthrough by enforcing the ability of media corporation's capital operation,tapping the deep value of users,developing online financial products,promoting financial security systems and some other innovative approaches. When pursuing economic interests,investment and financing in media industry should insist on the consciousness of high quality with social effects coming first,should have responsibility to popularize the notion of cultural creativity,should grasp the trend of technological innovations,should pay more attention on cultivating talents with cross-disciplinary knowledge,should promote the process of globalization of China's media industry. Thus,the sustainable development of China's media industry could be achieved.
During 2011-2017,Investment and financing in China's media industry has experienced four stages of preparing,outbreak,increasing and adjusting period. As the competition becoming more intensified,the profits in industry keep on shrinking.Government regulation breaks the bubbles in the market. And IP overdraft leads capital to be more cautious. All these facts push the investment and financing in media industry into a period of deep adjustment with risks and challenges,such as instability of intangible assets,hard replicability and unpredictability of success. Investment and financing can make a real breakthrough by enforcing the ability of media corporation's capital operation,tapping the deep value of users,developing online financial products,promoting financial security systems and some other innovative approaches. When pursuing economic interests,investment and financing in media industry should insist on the consciousness of high quality with social effects coming first,should have responsibility to popularize the notion of cultural creativity,should grasp the trend of technological innovations,should pay more attention on cultivating talents with cross-disciplinary knowledge,should promote the process of globalization of China's media industry. Thus,the sustainable development of China's media industry could be achieved.
引文
[1]习近平.决胜全面建成小康社会夺取新时代中国特色社会主义伟大胜利[M].北京:人民出版社,2017:43-44,43-44.
[2]李倩.“互联网+”背景下我国传媒投融资可能性研究[J].新闻战线,2015(11):14-16.
[3]赵宏伟.浅析上市传媒集团的财务管理[J].新闻战线,2016(9):68-70.
[4]艺恩.艺恩《2015中国视频行业付费研究报告》:中国视频会员付费市场爆发仍有巨大金矿待挖[EB/OL].[2017-10-08].http://www.entgroup.cn/views/29954.shtml.
[5]邸一.2016年中国传媒上市公司绩效及投融资报告[C]//中国传媒产业发展报告(2017).北京:社会科学文献出版社,2017:285.
[6]谷虹,曹璇,李倩.传媒产业投融资态势及走向判断[J].重庆社会科学,2012(7):52-57,52-57.
[7]郭颖.文化财经政策亮点与出版传媒企业投融资问题研究[J].出版发行研究,2015(7):21-24.
[8]胡钰.激发全民族文化创新创造活力[N].中国文化报,2017-11-04(1).
[9]柳斌杰.把握新趋势主攻新难点谋划新发展——“十三五”时期中国出版业三大关键问题[J].中国出版,2017(2):3-8,3-8.
[10]杨武,周致力.中国电影产业的投融资趋势与创新[J].电影文学,2011(3):4-5.
[11]柳斌杰.大力提升我国新闻出版业的国际竞争力[J].中国出版,2012(1):6-13.
[12]柳斌杰.“十三五”期间我国出版业的机遇与挑战[J].现代出版,2016(1):5-10.
[13]胡钰,虞鑫.构建中国特色新闻学:何以可能与何以可为[J].国际新闻界,2016(8):92-115.
[2]李倩.“互联网+”背景下我国传媒投融资可能性研究[J].新闻战线,2015(11):14-16.
[3]赵宏伟.浅析上市传媒集团的财务管理[J].新闻战线,2016(9):68-70.
[4]艺恩.艺恩《2015中国视频行业付费研究报告》:中国视频会员付费市场爆发仍有巨大金矿待挖[EB/OL].[2017-10-08].http://www.entgroup.cn/views/29954.shtml.
[5]邸一.2016年中国传媒上市公司绩效及投融资报告[C]//中国传媒产业发展报告(2017).北京:社会科学文献出版社,2017:285.
[6]谷虹,曹璇,李倩.传媒产业投融资态势及走向判断[J].重庆社会科学,2012(7):52-57,52-57.
[7]郭颖.文化财经政策亮点与出版传媒企业投融资问题研究[J].出版发行研究,2015(7):21-24.
[8]胡钰.激发全民族文化创新创造活力[N].中国文化报,2017-11-04(1).
[9]柳斌杰.把握新趋势主攻新难点谋划新发展——“十三五”时期中国出版业三大关键问题[J].中国出版,2017(2):3-8,3-8.
[10]杨武,周致力.中国电影产业的投融资趋势与创新[J].电影文学,2011(3):4-5.
[11]柳斌杰.大力提升我国新闻出版业的国际竞争力[J].中国出版,2012(1):6-13.
[12]柳斌杰.“十三五”期间我国出版业的机遇与挑战[J].现代出版,2016(1):5-10.
[13]胡钰,虞鑫.构建中国特色新闻学:何以可能与何以可为[J].国际新闻界,2016(8):92-115.