大学生消费行为和消费结构研究
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摘要
大学生作为独立的社会群体,有着巨大的消费需求但是却没有独立的经济能力。本文主要是通过对大学生消费行为以及消费结构的研究得出当今大学生的消费现状,随着网络信息的不断发展,大学生的消费已经成为了一个不可避免的问题,存在着不同的影响,本文揭露了大学生消费的特点。主要是通过大学生群体消费的动机、所表现出来的特点以及通过调查发现大学生消费中的问题并且能够提出解决办法,以此帮助大学生树立正确的消费观念以及价值观念。
As an independent social group,college students have huge consumption demand but no independent economic ability. Through the study on the consumption behavior and structure of college students,this article obtains consumption status of today' s college students. With the continuous development of network information,the college students have inevitably revealed some problems in their consumption with different effects. Thus,this article,through exploring consumption motives and characteristics of college students as well as the problems investigated in their consumption,puts forward solutions to help students establish a correct concept of consumption and values.
As an independent social group,college students have huge consumption demand but no independent economic ability. Through the study on the consumption behavior and structure of college students,this article obtains consumption status of today' s college students. With the continuous development of network information,the college students have inevitably revealed some problems in their consumption with different effects. Thus,this article,through exploring consumption motives and characteristics of college students as well as the problems investigated in their consumption,puts forward solutions to help students establish a correct concept of consumption and values.
引文
[1]吴磊.地方高等大学生消费状况的调查研究[J].江西社会科学,2005,(5):235-241.
[2]侯楠.浅谈当代青年消费观的影响因素[J].现代交际,2015,(11):156-161.
[3]马中华,焦元珠.策略型消费者供应链中竞争性零售商定金决策研究[J].财经理论研究,2017,(3):81-91.
[4]王海燕.大学生消费观念及其影响因素的研究[J].中国林业教育,2014,(3):54-58.
[5]王宁.消费社会学[M].北京:社会文献出版社,2011:34-43.
[6]陈俊良.当前大学生消费行为现状与对策研究[D].重庆:西南政法大学,2013:56-64.
[7]林海,琚迎.“90后”大学生消费结构的调查分析[J].思想理论教育,2014,(2):95-99.
[8]李巍.当代大学生消费结构与消费行为探析[J].重庆社会科学,2006,(1):90-101.
[9]荣海平,武海强.当代大学生消费现状分析[M].哈尔滨:商业经济,2014:45-46.
[10]杜丽娜.大学生消费结构分析以及发展趋势研究[J].价值工程,2012,(8):228-230.
[11]李木梓,霍如桃,罗然,等.大学生消费结构的调查和研究[J].中国物价,2010,(4):57-60.
[2]侯楠.浅谈当代青年消费观的影响因素[J].现代交际,2015,(11):156-161.
[3]马中华,焦元珠.策略型消费者供应链中竞争性零售商定金决策研究[J].财经理论研究,2017,(3):81-91.
[4]王海燕.大学生消费观念及其影响因素的研究[J].中国林业教育,2014,(3):54-58.
[5]王宁.消费社会学[M].北京:社会文献出版社,2011:34-43.
[6]陈俊良.当前大学生消费行为现状与对策研究[D].重庆:西南政法大学,2013:56-64.
[7]林海,琚迎.“90后”大学生消费结构的调查分析[J].思想理论教育,2014,(2):95-99.
[8]李巍.当代大学生消费结构与消费行为探析[J].重庆社会科学,2006,(1):90-101.
[9]荣海平,武海强.当代大学生消费现状分析[M].哈尔滨:商业经济,2014:45-46.
[10]杜丽娜.大学生消费结构分析以及发展趋势研究[J].价值工程,2012,(8):228-230.
[11]李木梓,霍如桃,罗然,等.大学生消费结构的调查和研究[J].中国物价,2010,(4):57-60.