中国网络公共论坛用户参与度测评研究
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摘要
网络公共论坛作为一种社会化服务平台旨在为用户提供信息,促进交流,但部分网络公共论坛用户骤减,人气低迷,甚至被关闭,故用户参与是网络公共论坛发展的核心动力,用户参与度是衡量用户参与情况的重要指标。但目前网络公共论坛中用户参与情况尚不确定,学术界也尚未提出关于用户参与度的测度方法。基于此,本研究通过阅读前期学者成果,结合Delphi法和AHP法构建网络公共论坛用户参与度测度模型。以"东方之星"沉船事件为主题,获取30个网络公共论坛中的用户参与行为数据,验证了用户参与度测度模型的科学性、有效性和适用性,并发现用户的参与行为特征和影响因素,为网络公共论坛管理提供依据。
引文
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[7]Hsu C L,Lin C C.Acceptance of blog usage:The roles of technology acceptance,social influence and knowledge sharing motivation[J].Information&Management,2008,45(1):65-74.
[8]沙勇忠,田生芃,肖桂芳.在线公共事务讨论的用户参与行为影响因素研究[J].图书与情报,2015,(3):125-133.
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[24]孙韬.社会化媒体中提升用户参与度的关键因素研究[D].北京大学,2013.
[29]沙勇忠,牛春华.信息分析:Information analysis[M].北京:科学出版社,2016:303-329.
[30]Wilson D W.Monitoring technology trends with podcasts,RSS and Twitter[J].Library Hi Tech News,2008,volume 25(10):8-12(5).
[31]卢珺珈,张宏莉,张玥等.基于BBS的热点话题发现与态势预测技术的研究[J].智能计算机与应用,2012,(2):1-5.
[32]许博,胥正川,邵兵家.影响网络社区用户参与的社会因素及其实证研究[J].现代管理科学,2010,(3):8-10.