社会嵌入、BOP战略与企业扶贫关系研究——以本地本物公司为例
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摘要
采用单案例研究方法,以创业企业新疆本地本物农产品电子商务公司为研究对象,通过研究其发展历程来探讨欠发达地区企业发展战略与企业扶贫的关系,即社会嵌入、BOP战略与企业扶贫之间的联系及其相互作用机制。研究表明,社会嵌入、BOP战略与企业扶贫存在相互作用的关系:社会嵌入、BOP战略以重新定义产品市场、产品价值链和构架跨部门合作网络为作用方式,以产业扶贫、用工扶贫、创业扶贫和教育扶贫为作用路径实现企业扶贫;同时,企业扶贫为企业发展战略实施减少阻力,以拓展发展战略作用维度的方式提升其价值创造空间。
Using the method of exploratory single case study,this paper takes Bendi Benwu as the research object to explore the relationship between enterprise development strategy in the underdeveloped areas and poverty alleviation based on the development process of Bendi Benwu,namely the study on the relationship and its interaction mechanism of social embedding,BOP strategy and enterprise poverty alleviation. The research shows that social embedding,BOP strategy and enterprise poverty alleviation have interaction relationship. Social embedding and BOP strategy operate by redefining product market,value chain and conduct the framework of cross department,and realize enterprise poverty alleviation by industrial poverty alleviation,employment poverty alleviation,entrepreneurship poverty alleviation and education poverty alleviation. Meantime,enterprise poverty alleviation reduces the resistance for the implementation of enterprise development strategies and enhances the value creation space by expanding the role of the development strategy.
Using the method of exploratory single case study,this paper takes Bendi Benwu as the research object to explore the relationship between enterprise development strategy in the underdeveloped areas and poverty alleviation based on the development process of Bendi Benwu,namely the study on the relationship and its interaction mechanism of social embedding,BOP strategy and enterprise poverty alleviation. The research shows that social embedding,BOP strategy and enterprise poverty alleviation have interaction relationship. Social embedding and BOP strategy operate by redefining product market,value chain and conduct the framework of cross department,and realize enterprise poverty alleviation by industrial poverty alleviation,employment poverty alleviation,entrepreneurship poverty alleviation and education poverty alleviation. Meantime,enterprise poverty alleviation reduces the resistance for the implementation of enterprise development strategies and enhances the value creation space by expanding the role of the development strategy.
引文
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[19]张利平,高旭东,仝允桓.社会嵌入与面向BOP的商业模式创新:一个多案例研究[J].科学学研究,2011,29(11):1744-1752.
[20]曾俊.基于BOP战略理论的武陵山区企业扶贫研究[D].吉首:吉首大学,2014.
[21]宋征,贾燕.我国可持续发展进程中企业扶贫状况及对策[J].中国人口·资源与环境,2008,18(1):212-214.
[22]汪向东,王昕.电子商务与信息扶贫:互联网时代扶贫工作的新特点[J].西北农林科技大学学报(社会科学版),2015,15(4):98-104.
[23]袁子琪,孙蔓莉.企业社会责任与共享价值[J].企业管理,2013(12):114-115.
[24]林孔团,熊露.社会嵌入、金字塔底层战略与农产品商业模式构建[J].管理案例研究与评论,2016,9(5):444-456.
[25]解梅娟.电商扶贫:“互联网+”时代扶贫模式的新探索[J].长春市委党校学报,2016(2):12-15.
[26]田宇,杨艳玲,卢芬芬.欠发达地区本地能力、社会嵌入与商业模式构建分析[J].南开管理评论,2016,19(1):108-119.
[2]吴军宏.创业扶贫:对传统扶贫理论和实践的突破[J].公共论坛,2016(2):37-40.
[3]苗齐,张秀兰.中国农村贫困的变化与扶贫政策取向[J].中国农村经济,2006(12):55-61.
[4]郑功成.中国的贫困问题与NGO扶贫的发展[J].中国软科学,2002(7):9-13.
[5]ANDERSON J,MARKIDS C.Strategic Innovation at the base of the Pyramid[J].Mit Sloan Management Review,2007,49(1):85-88.
[6]MAIR J,MARTI I.Entrepreneurship in and around institutional void:a case study from Bangladesh[J].Journal of Business Venturing,2009,24(5):419-435.
[7]PRAHALAD C K,HART S L.The fortune at the bottom of the pyramid[J].Innovations Technology Governance Globalization,2006,3(9):85-100.
[8]刑小强,彭瑞雪,仝允桓.金字塔底层市场的共享价值创造[J].中国地质大学报(社会科学版),2015,15(3):114-122.
[9]刑小强,周江华,仝允桓.面临低收入市场的金字塔底层战略研究述评[J].财贸经济,2011(1):79-84.
[10]KARNANI A.The mirage of marketing to the bottom of the Pyramid[J].California Management Review,2007,49(4):90-111.
[11]赵晶,关鑫,仝允桓.面向低收入群体的商业模式创新[J].中国工业经济,2007(10):5-12.
[12]SHAFER S M,SMITH H J,LINDER J C.The power of business models[J].Business Horizons,2005,48(3):199-207.
[13]刑小强,仝允恒,陈晓鹏.金字塔底层市场的商业模式:一个多案例研究[J].管理世界,2011(11):108-124.
[14]刑小强,葛泸飞,仝允桓.社会嵌入与BOP网络演化:一个纵向案例研究[J].管理世界,2015(10):160-173.
[15]LONDON T,HART S L.Reinventing strategies for emerging markets:beyond the transnational model[J].Journal of International Business Studies,2004,35(5):350-370.
[16]GOLDSMITH A.Profits and alms:cross-sector partnerships for global poverty reduction[J].Public Administration and Development,2011,31(1):15-24.
[17]WAEYENBERG S V D,HENS L.Overcoming institutional distance:expansion to base of the pyramid markets[J].Journal of Business Research,2012,65(12):1692-1699.
[18]赫秀清,张利平,仝允恒.低收入导向的商业模式创新研究[J].管理学报,2013,10(1):62-69.
[19]张利平,高旭东,仝允桓.社会嵌入与面向BOP的商业模式创新:一个多案例研究[J].科学学研究,2011,29(11):1744-1752.
[20]曾俊.基于BOP战略理论的武陵山区企业扶贫研究[D].吉首:吉首大学,2014.
[21]宋征,贾燕.我国可持续发展进程中企业扶贫状况及对策[J].中国人口·资源与环境,2008,18(1):212-214.
[22]汪向东,王昕.电子商务与信息扶贫:互联网时代扶贫工作的新特点[J].西北农林科技大学学报(社会科学版),2015,15(4):98-104.
[23]袁子琪,孙蔓莉.企业社会责任与共享价值[J].企业管理,2013(12):114-115.
[24]林孔团,熊露.社会嵌入、金字塔底层战略与农产品商业模式构建[J].管理案例研究与评论,2016,9(5):444-456.
[25]解梅娟.电商扶贫:“互联网+”时代扶贫模式的新探索[J].长春市委党校学报,2016(2):12-15.
[26]田宇,杨艳玲,卢芬芬.欠发达地区本地能力、社会嵌入与商业模式构建分析[J].南开管理评论,2016,19(1):108-119.