摘要
当下独立设计师品牌进入高速发展阶段,对O2O模式的要求逐步提升,希望通过打造"线上—线下—线上"的完整闭环实现资源整合。基于Sheth-Newman-Gross消费价值模型,对独立设计师品牌O2O模式进行消费者价值感知的分析,并根据五个方面的价值需求提出优化独立设计师品牌O2O模式的相关建议。
Now that the independent designer brand enters the high-speed development stage,the requirements for the O2O model aregradually improved,and it is hoped that resource integration will be realized by creating a complete closed loop of "online-offline-online".Based on the Sheth-Newman-Gross consumer value model,this paper analyzes the consumer value perception of theindependent designer brand O2O model,and proposes suggestions for optimizing the independent designer brand O2O model based onthe value requirements of five aspects.
引文
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