公益性出版社新媒体运营现状及传播技巧
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摘要
调查统计公益出版社在微博、微信、豆瓣等不同新媒体平台的内容运营,结合实证数据总结当前公益性出版社的信息发布内容和形式,发现我国大部分公益性出版社对新媒体平台重视不够,传播力不足。为此,提出几点公益性出版社的新媒体传播技巧:培养新媒体宣传意识、创新新媒体内容形式、加强线上线下互动、注重多资源的整合、紧抓新兴媒体阵地,为其他公益性出版单位的新媒体平台运营发展提供借鉴经验。
This paper surveys the content operations of several people's publishing houses in new media platforms such as WeChat, Weibo and Douban. Based on empirical data this article summarizes different platforms' contents and manners which it is published. The research finds that most publishing houses do not pay enough attention to the new media platforms, not have much influence. Aiming at these problems, the paper puts forward some solutions : cultivating new media awareness, innovating new media content form, strengthening online and offline interaction, integrating muti-resources and catching up with new media forms.Meanwhile, the paper will provides experience for the development of new media platforms in other public welfare publishing units.
This paper surveys the content operations of several people's publishing houses in new media platforms such as WeChat, Weibo and Douban. Based on empirical data this article summarizes different platforms' contents and manners which it is published. The research finds that most publishing houses do not pay enough attention to the new media platforms, not have much influence. Aiming at these problems, the paper puts forward some solutions : cultivating new media awareness, innovating new media content form, strengthening online and offline interaction, integrating muti-resources and catching up with new media forms.Meanwhile, the paper will provides experience for the development of new media platforms in other public welfare publishing units.
引文
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[4]李文竹.彝族公益组织的微博传播策略研究[C]//中国少数民族地区信息传播与社会发展论丛,2013:11
[5]程可嘉.两大舆论场在公益出版传播中的互动关系与模式研究[J].中国传媒科技,2016(8):44-45
[6]张君成.出版社抢滩视频直播营销.中国新闻出版广电网[EB/OL].[2016-11-07]. http://www.chinaxwcb.com/2016-11/07/content_347374.htm
[2]付国乐.融合创新,春潮涌动:2017年出版新媒体盘点[J].科技与出版,2018(2):9
[3]汪全莉,张玉.出版社使用微信现状调查与分析[J].中国出版,2014(7):54-57
[4]李文竹.彝族公益组织的微博传播策略研究[C]//中国少数民族地区信息传播与社会发展论丛,2013:11
[5]程可嘉.两大舆论场在公益出版传播中的互动关系与模式研究[J].中国传媒科技,2016(8):44-45
[6]张君成.出版社抢滩视频直播营销.中国新闻出版广电网[EB/OL].[2016-11-07]. http://www.chinaxwcb.com/2016-11/07/content_347374.htm