摘要
运用文献资料、逻辑分析等方法,分析NBA球星文化对我国球迷价值观产生的影响。研究认为:NBA球星文化具有推崇精英文化、表达张扬个性、传播正能量、辐射周边文化的特征,NBA球星文化是一把双刃剑,在丰富我国球迷文化内容的同时,也冲击了我国球迷的价值观。启示:以我国优质篮球明星为榜样,加强本土篮球文化认可;以精神文明为导向,树立健康球迷价值观;加强人文关怀,提倡奉献精神。
By using the methods of literature reviews and logical analysis, this paper analyzes the influence of NBA stars culture on the value establishment of Chinese fans. The research comes up with the conclusions that NBA star culture has the characteristics of advocating elite culture, expressing personality, spreading positive energy and radiating surrounding culture. The NBA star culture is a double-edged sword, which enriches the cultural content of Chinese fans, and impacts the values of Chinese fans. Enlightenment: Set up Chinese high-quality basketball stars as role models to strengthen the recognition of local basketball culture; Take spiritual civilization as the guidance to establish the values of healthy fans; Strengthen humanistic care to advocate for career dedication.
引文
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