农业银行YS支行零售业务营销策略研究
|
摘要
在市场竞争日趋激烈的环境下,农业银行YS支行在区域内存在优势,但与同行业相比在零售业务方面依然存在一定的差距和不足。分析YS支行零售业务存在的问题,从优势、劣势、机会、威胁四个方面对YS支行的零售业务进行SWOT分析,并从多个方面提出YS支行零售业务营销策略建议。
Under the increasingly fierce market competition,YS Branch of Agricultural Bank of China has advantages in the region,but there are still some gaps and shortcomings in retail business compared with the same industry.This paper first analyses the problems existing in retail business of YS Branch,then SWOT analysis is made on retail business of YS Branch from four aspects:advantages,disadvantages,opportunities and threats,and marketing strategy suggestions of retail business of YS Branch are put forward from many aspects.
Under the increasingly fierce market competition,YS Branch of Agricultural Bank of China has advantages in the region,but there are still some gaps and shortcomings in retail business compared with the same industry.This paper first analyses the problems existing in retail business of YS Branch,then SWOT analysis is made on retail business of YS Branch from four aspects:advantages,disadvantages,opportunities and threats,and marketing strategy suggestions of retail business of YS Branch are put forward from many aspects.
引文
[1]徐晓敏.二级支行做强零售业务战略研究[J].现代金融,2012,(2):14-15.
[2]刘优美.零售银行业务营销渠道的优化与整合[J].现代金融,2012,(8):16-17.
[3]顾新艳.供给侧改革背景下国有大型商业银行提升零售业务竞争力的应对策略[J].农银学刊,2016,(6):13-16.
[4]龚煜.基于精准营销理念的商业银行零售业务营销策略[J].企业改革与管理,2017,(19):107-108.
[5]龚煜,朱洪兴.商业银行零售业务营销方式与创新策略分析[J].中国集体经济2018,(13):80-81.
[2]刘优美.零售银行业务营销渠道的优化与整合[J].现代金融,2012,(8):16-17.
[3]顾新艳.供给侧改革背景下国有大型商业银行提升零售业务竞争力的应对策略[J].农银学刊,2016,(6):13-16.
[4]龚煜.基于精准营销理念的商业银行零售业务营销策略[J].企业改革与管理,2017,(19):107-108.
[5]龚煜,朱洪兴.商业银行零售业务营销方式与创新策略分析[J].中国集体经济2018,(13):80-81.