“一带一路”倡议下我国体育旅游发展研究
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摘要
通过文献资料法、逻辑分析法等,分析"一带一路"倡议下我国体育旅游面临的机遇与挑战,并提出发展路径。研究认为我国体育旅游发展正处于上升时期,机遇与挑战并存:政策大局方向利好,区域制度阻碍犹存;资源禀赋优势尽显,市场开发缺乏创新;合作意愿强烈,诸多风险并存。建议:政策规划与制度完善;品牌延伸与错位开发;产品营销宣传与推广;建设基础设施与提升服务质量。
Through literature reviews and logic analysis, this paper analyzes the opportunities and challenges faced by China's sports tourism under the "Belt and Road" initiative, and proposes development paths. The study believes that the development of sports tourism in China is in a rising period, with both opportunities and challenges: the overall direction of the policy is favorable, the regional system is still hindered; the resource endowment advantage is full, the market development lacks in innovation; the willingness to cooperate is strong, and the risks coexist. Suggestions: improve the sports tourism policy system; the enterprise focuses on the extension of sports tourism brands, and improve product quality and cultural connotation; promote infrastructures and level up service quality.
Through literature reviews and logic analysis, this paper analyzes the opportunities and challenges faced by China's sports tourism under the "Belt and Road" initiative, and proposes development paths. The study believes that the development of sports tourism in China is in a rising period, with both opportunities and challenges: the overall direction of the policy is favorable, the regional system is still hindered; the resource endowment advantage is full, the market development lacks in innovation; the willingness to cooperate is strong, and the risks coexist. Suggestions: improve the sports tourism policy system; the enterprise focuses on the extension of sports tourism brands, and improve product quality and cultural connotation; promote infrastructures and level up service quality.
引文
[1]邹统钎.“一带一路”旅游合作愿景、难题与机制[J].旅游学刊,2017,32(6):9-11.
[2]徐红.旅游开发与合作助力“一带一路”倡议发展[J].旅游学刊,2017,32(5):6-7.
[3]刑中有.产业融合视角下体育旅游产业发展研究[J].山东体育学院学报,2010,26(8):1-7.
[4]林炜铃,邹永广.“一带一路”沿线旅游合作空间格局与合作机制[J].南亚研究季刊,2016,165(2):76-84.
[5]朱永红.探讨分析“一带一路”背景下甘肃省民族体育旅游的发展策略[J].体育世界(学术版),2019(1):60,68.
[6]王伟,李克建.海南省体育赛事旅游市场开发策略研究[J].当代体育科技,2012,2(19):70-71.
[7]胡志勇.“一带一路”的地缘风险与挑战浅析[J]西部学刊,2016(8):6.
[8]姚彦波,侯平平.“一带一路”倡议下我国入境旅游产品开发新思路[J].旅游学刊,2017,32(6),:5-6
[9]江亮.“品类定位”视域下中国体育用品业品牌打造路径研究[J].首都体育学院学报,2016,28(1)8-12.
[10]徐红梅.体育城市形象塑造的人本主义与品牌营销的文化社会学诉求[J].武汉体育学院学报,2015,49(4):29-32.
[11]徐仕强.铜仁市旅游基础设施建设现状与对策研究[J].企业技术与开发,2015,34(25):51-53.
[2]徐红.旅游开发与合作助力“一带一路”倡议发展[J].旅游学刊,2017,32(5):6-7.
[3]刑中有.产业融合视角下体育旅游产业发展研究[J].山东体育学院学报,2010,26(8):1-7.
[4]林炜铃,邹永广.“一带一路”沿线旅游合作空间格局与合作机制[J].南亚研究季刊,2016,165(2):76-84.
[5]朱永红.探讨分析“一带一路”背景下甘肃省民族体育旅游的发展策略[J].体育世界(学术版),2019(1):60,68.
[6]王伟,李克建.海南省体育赛事旅游市场开发策略研究[J].当代体育科技,2012,2(19):70-71.
[7]胡志勇.“一带一路”的地缘风险与挑战浅析[J]西部学刊,2016(8):6.
[8]姚彦波,侯平平.“一带一路”倡议下我国入境旅游产品开发新思路[J].旅游学刊,2017,32(6),:5-6
[9]江亮.“品类定位”视域下中国体育用品业品牌打造路径研究[J].首都体育学院学报,2016,28(1)8-12.
[10]徐红梅.体育城市形象塑造的人本主义与品牌营销的文化社会学诉求[J].武汉体育学院学报,2015,49(4):29-32.
[11]徐仕强.铜仁市旅游基础设施建设现状与对策研究[J].企业技术与开发,2015,34(25):51-53.