世界太极拳日传播基本模式的构建研究
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摘要
基于传播学拉斯韦尔的"5W模式"、系统论为支撑,通过实地参与和调查国内外世界奥林匹克日成功传播经验和方法,在历史研究的基础上,总结武术传播的经验和教训,构建出"世界太极拳日传播基本模式"。研究认为,世界太极拳日传播基本模式分为内层(核心层)和外层(保障层)。内层包括传播者、传播内容、传播渠道、传播对象、传播阐释、传播效果和传播反馈7个方面。外层包括:官方组织、产业状况、武术符号、明星效应和传播监督5个方面。此模式的构建旨在解决武术的非整体性、以部分传播整体、又以整体诠释部分以及无定期向大众传播的难题。
Based on the Lasswell's "5 w Communication Mode" and the system theory, investigating the successful experience and methods of promoting the "World Olympic Day" both at home and abroad, on the basis of historical research, this thesis summarizes the experience of spreading the martial art and builds up the basic mode of spreading the "World Tai Chi Day". According to the study, the basic communication mode can be divided into inner layer(core layer) and outer layer(support layer). The inner layer includes seven aspects: communicator, communication content, communication channel, communication object, communication interpretation, communication effect and communication feedback. The outer layer includes five aspects: official organization, industrial condition, martial arts symbol, celebrity effect and communication supervision. The construction of this mode aims to solve the problems of the non-integrity of the martial art, spreading the whole in part, interpreting the part in the whole and spreading it to the public without regular intervals.
Based on the Lasswell's "5 w Communication Mode" and the system theory, investigating the successful experience and methods of promoting the "World Olympic Day" both at home and abroad, on the basis of historical research, this thesis summarizes the experience of spreading the martial art and builds up the basic mode of spreading the "World Tai Chi Day". According to the study, the basic communication mode can be divided into inner layer(core layer) and outer layer(support layer). The inner layer includes seven aspects: communicator, communication content, communication channel, communication object, communication interpretation, communication effect and communication feedback. The outer layer includes five aspects: official organization, industrial condition, martial arts symbol, celebrity effect and communication supervision. The construction of this mode aims to solve the problems of the non-integrity of the martial art, spreading the whole in part, interpreting the part in the whole and spreading it to the public without regular intervals.
引文
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[3] 中国武术百科全书编撰委员会.中国武术百科全书[M].北京:中国百科全书出版社,1998:618,6.
[4] 郭玉成,邱丕相.武术国际传播基本模式的构建[J].上海体育学院学报,2002(4):23-26.
[5] 邵培仁.传播学导论[M].杭州:浙江大学出版社,1997:85-86.
[6] 钱学森.系统科学[M].北京:科学出版社,2011:12
[7] 黄震.中华武术国际化传播模式研究[D].开封:河南大学,2012.
[8] 张静丽,程馨.太极拳典型动作名称文化解义[J].搏击(武术科学),2014,11(1):39-42.
[9] 2017日照“世界太极日”活动举行[EB/OL](2017-05-02).http://www.rizhao.gov.cn.
[10] 肖盼.中国经典文化的国际传播研究[D].长沙:湖南大学,2011.
[11] 李静焓.《河南文化发展报告》(2016)节选翻译实践报告[D].郑州:郑州大学,2017.
[12] 胡正荣.传播学总论[M].北京:北京广播学院出版社,1998:100.
[13] 梅尔文·德费勒,桑德拉·鲍尔—洛基奇.大众传播学诸论[M].北京:新华出版社,1990:163.
[14] 孙国维.他为百余位世界级名人画像—访“肖像外交大使”袁熙坤[J].公关世界,2004(12):16-18.
[15] 邱沛篁,吴信训,向纯武.新闻传播百科全书[M].成都:四川人民出版社,1998:683.