网络新媒体在健康教育中的应用探微——以丁香园新媒体矩阵和四川大学华西系列附属医院“两微一网”为例
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摘要
目的讨论并展望媒体转型背景下依托新媒体强化健康教育效果的方向和措施。方法详细分析"丁香园"新媒体矩阵以及四川大学华西系列附属医院"两微一网",对照美国医学会AMA准则,探讨网络新媒体时代健康教育下一步改进的措施。结果对照AMA准则,丁香园系列微信公众号和四川大学华西系列医院的"两微一网",在健康教育方面已经做得很好,但是还是存在一些改进的空间。结论随着人民生活水平的提高和对"健康"需求的不断提升,传统健康教育的形式已不再适应。丁香园系列微信公众号和四川大学华西系列医院的"两微一网"依托网络新媒体做出了一定成绩,但是对照AMA准则,下一步还应在作者权威性、内容规范性、更新及时性等3个方面做出改进,以为消费者提供更加权威、真实、有效、及时的健康教育科普,助力健康中国建设。
Objective To discuss and forecast the direction and measures of strengthening the effect of education based on new media in the context of media transformation. Methods Detailed analysis of "Ding Xiang Yuan" and West China Hospital of Sichuan University, contrast AMA guidelines of the American medical association, to discuss next improvement measures.Results Regarding AMA guidelines, Ding Xiang Yuan and West China hospital of Sichuan University have done well in the field of health education, but there is some room for improvement. Conclusion With the improvement of people's living standard and the continuous improvement of people's demand for "health", the traditional education form of health is no longer suitable. Ding Xiang Yuan and series of West China Hospital of Sichuan University have made certain achievements,but referring to the AMA guidelines, the next step should also be in the author authority, normative content, update,timeliness and so on three aspects to make improvements, to give consumers with more authority, real, effective and timely health education of popular science, and boost health China construction.
Objective To discuss and forecast the direction and measures of strengthening the effect of education based on new media in the context of media transformation. Methods Detailed analysis of "Ding Xiang Yuan" and West China Hospital of Sichuan University, contrast AMA guidelines of the American medical association, to discuss next improvement measures.Results Regarding AMA guidelines, Ding Xiang Yuan and West China hospital of Sichuan University have done well in the field of health education, but there is some room for improvement. Conclusion With the improvement of people's living standard and the continuous improvement of people's demand for "health", the traditional education form of health is no longer suitable. Ding Xiang Yuan and series of West China Hospital of Sichuan University have made certain achievements,but referring to the AMA guidelines, the next step should also be in the author authority, normative content, update,timeliness and so on three aspects to make improvements, to give consumers with more authority, real, effective and timely health education of popular science, and boost health China construction.
引文
[1]余金明.健康行为与健康教育[M].上海:复旦大学出版社,2013.
[2]赵书友.中国人民解放军健康教育教材[M].北京:解放军出版社,1994.
[3]陈悦辉,冉茂琴,徐凡凡,等.四川省居民健康教育服务供给与需求的定性研究[J].现代预防医学,2016,43(9):1626-1629.
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[5]腾讯科技.智媒来临与人机边界——2016新媒体趋势报告[EB/OL].[2018-05-11].http://tech.qq.com/a/20161115/003171.htm#p=1.
[6]达阳,秦士磊,罗会强,等.成都市某社区居民健康知识知晓率调查[J].现代预防医学,2015,42(7):1226-1228.
[7]陈国翠,陈伟红,卓菲,等.深圳市外来务工人群丙肝流行和健康教育需求评估[J].现代预防医学,2016,43(9):1634-1636.
[8]王蕾.微信公众订阅号“生命时报”、“丁香医生”健康传播研究[J].呼和浩特:内蒙古大学,2016.
[9]陈一星,曾诚.网络新媒体与公立医院形象塑造[J].现代预防医学,2015,42(4):655-656,673.
[10]Winker MA,Flanagin A,Chilum B,et al.Guidelines for medical and health information sites on the internet:principles governing AMA web sites.American Medical Association[J].Jama,2000,283(12):1600.
[11]彭丽,唐广,杨欢,等.泛在网络环境下高血压病健康信息的质量评价[J].现代预防医学,2017,44(20):3727-3730.
[2]赵书友.中国人民解放军健康教育教材[M].北京:解放军出版社,1994.
[3]陈悦辉,冉茂琴,徐凡凡,等.四川省居民健康教育服务供给与需求的定性研究[J].现代预防医学,2016,43(9):1626-1629.
[4]新华社.全国卫生与健康大会19日至20日在京召开[EB/OL].[2018-05-07].http://www.gov.cn/xinwen/2016-08/20/content_5101024.htm.
[5]腾讯科技.智媒来临与人机边界——2016新媒体趋势报告[EB/OL].[2018-05-11].http://tech.qq.com/a/20161115/003171.htm#p=1.
[6]达阳,秦士磊,罗会强,等.成都市某社区居民健康知识知晓率调查[J].现代预防医学,2015,42(7):1226-1228.
[7]陈国翠,陈伟红,卓菲,等.深圳市外来务工人群丙肝流行和健康教育需求评估[J].现代预防医学,2016,43(9):1634-1636.
[8]王蕾.微信公众订阅号“生命时报”、“丁香医生”健康传播研究[J].呼和浩特:内蒙古大学,2016.
[9]陈一星,曾诚.网络新媒体与公立医院形象塑造[J].现代预防医学,2015,42(4):655-656,673.
[10]Winker MA,Flanagin A,Chilum B,et al.Guidelines for medical and health information sites on the internet:principles governing AMA web sites.American Medical Association[J].Jama,2000,283(12):1600.
[11]彭丽,唐广,杨欢,等.泛在网络环境下高血压病健康信息的质量评价[J].现代预防医学,2017,44(20):3727-3730.