京津冀冀北水源涵养区葡萄三产融合模式研究
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摘要
基于张家口市怀来县问卷调查资料,采用层次分析法对影响葡萄产销模式发展的产品主体、参与主体水平、基础设施建设和市场环境4个因素进行分析。针对目前存在的组织化程度低、品牌化低和产销脱节等问题,提出品牌化打造、提高组织化程度和基础设施建设以及采用三产融合经营模式等建议,对葡萄产销模式进行优化,从而带动京津冀区域农业经济的高速增长。
Based on the result of the questionnaires done in Huailai County of Zhangjiakou,by means of analytic hierarchy process,the paper analyzes the four influencing factors of the development of the grape production and marketing mode,namely the product subject,the participant level,the infrastructure construction and the market environment.In view of the problems such as low degree of organization,low degree of branding and disjointed production and marketing,such suggestions are made as establishing the brand,improving the degree of organization and infrastructure construction,adopting the mode of integration of the production,processing and marketing to optimize the mode of grape production and marketing,so as to promote the rapid growth of agriculture and economy in this region.
Based on the result of the questionnaires done in Huailai County of Zhangjiakou,by means of analytic hierarchy process,the paper analyzes the four influencing factors of the development of the grape production and marketing mode,namely the product subject,the participant level,the infrastructure construction and the market environment.In view of the problems such as low degree of organization,low degree of branding and disjointed production and marketing,such suggestions are made as establishing the brand,improving the degree of organization and infrastructure construction,adopting the mode of integration of the production,processing and marketing to optimize the mode of grape production and marketing,so as to promote the rapid growth of agriculture and economy in this region.
引文
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[8]付伟伟,肖萍,黄重,等.陕西汉中城郊葡萄产业发展现状及建议[J].中外葡萄与葡萄酒,2017(1):73-75.
[2]鞠伟.凤阳县小岗葡萄产销一体化经营对策研究[J].经济研究导刊,2014(30):86-87.
[3]孙芳,梁俊仙,刘洁.果蔬专业产区产业链模式影响因素分析[J].农业经济,2013(1):126-128.
[4]姜长云.推进农村一二三产业融合发展,新题应有新解法[J].中国发展观察,2015(2):18-22.
[5]王家显.破解优质农副土特产品产销对接难题:以河南省为例[J].广东农业科学,2012(3):222-225.
[6]张晓林,刘兵.鲜活农产品产销体系现状与发展[J].江苏农业科学,2015,43(3):429-431.
[7]王蓉,马啸来,贺盛瑜,等.农产品流通渠道模糊综合评价[J].江西农业大学学报(社会科学版),2006(2):39-41.
[8]付伟伟,肖萍,黄重,等.陕西汉中城郊葡萄产业发展现状及建议[J].中外葡萄与葡萄酒,2017(1):73-75.