电商平台高峰期物流过载问题研究
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摘要
零售行业会面临需求激增的问题,这时会对自建物流的电商平台造成很大的压力,因此针对自建物流电商平台在高峰时期物流的过载问题进行研究。以自建物流电商平台为研究对象,建立了随机需求下自建物流能力决策模型,并在此基础上分别建立期权合约模式和预售模式下的决策模型并进行求解;同时对模型进行数值算例分析,探讨不同参数对最优决策的影响,进而分析两种模式的适用情况。研究表明,期权合约可以帮助电商平台实现更高的利润。
The retail industry often experienced several periods of surge in demand,which contributed to great pressure on self-built logistics e-commerce platform.Therefore,the overload problem in the peak period of self-built logistics e-commerce platform was researched.The self-built logistics e-commerce platform was considered as the research object,and a decision model about self-built logistics capability was established under stochastic demand.On this basis,the decision model under the option contract model and pre-sales model was established,and the model was resolved.Numerical examples were analyzed to discuss the influence of different parameters on the optimal decision,and then the application situations of the two modes were analyzed.The research shows that the option contract can help e-commerce platform make higher profit.
The retail industry often experienced several periods of surge in demand,which contributed to great pressure on self-built logistics e-commerce platform.Therefore,the overload problem in the peak period of self-built logistics e-commerce platform was researched.The self-built logistics e-commerce platform was considered as the research object,and a decision model about self-built logistics capability was established under stochastic demand.On this basis,the decision model under the option contract model and pre-sales model was established,and the model was resolved.Numerical examples were analyzed to discuss the influence of different parameters on the optimal decision,and then the application situations of the two modes were analyzed.The research shows that the option contract can help e-commerce platform make higher profit.
引文
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[2]Sharifi S S,Aghazadeh H.Discount reference moderates customers’reactions to discount frames after online service failure[J].Journal of Business Research,2016,69(10):4074-4080.
[3]Tang C S,Rajaram K,Alpteˇkinoglu A,et al.The Benefits of Advance Booking Discount Programs:Model and Analysis[J].Management Science,2004,50(4):465-478.
[4]Bellantuono N,Giannoccaro I,Pontrandolfo P,et al.The implications of joint adoption of revenue sharing and advance booking discount programs[J].International Journal of Production Economics,2009,121(2):383-394.
[5]Mei W,Du L,Niu B,et al.The effects of an undisclosed regular price and a positive leadtime in a presale mechanism[J].European Journal of Operational Research,2016,250(3):1013-1025.
[6]陈飔佳,杨天旻,蹇明.价格折扣和服务水平影响需求下的供应链预售机制[J].物流技术,2018,2018(1):110-115.
[7]Tsay A A,Nahmias S,Agrawal N.Modeling Supply Chain Contracts:A Review[M]//Quantitative Models for Supply Chain Management.Springer US,1999:299-336.
[8]Cachon G P.Supply Chain Coordination with Contracts[J].Handbooks in Operations Research&Management Science,2003,11(11):227-339.
[9]Wang X,Liu L,Wang X,et al.Coordination in a retailer-led supply chain through option contract[J].International Journal of Production Economics,2007,110(1):115-127.
[10]Tong B,Guo Q,Pan X.Supply Chain Coordination with Option Contract under Demand Updating[J].Systems Engineering,2006,24(11):13-18.
[11]郭琼,杨德礼.基于期权与现货市场的供应链合约式协调的研究[J].控制与决策,2006,21(11):1229-1233.
[12]Sarkar B.Supply chain coordination with variable backorder,inspections,and discount policy for fixed lifetime products[J].Mathematical Problems in Engineering,2016,2016(1):583-596.
[13]郭营.考虑需求信息更新的损失规避零售商多期权合约订货策略研究[D].深圳:深圳大学,2017.
[14]张红,张凤武,周智雄.创新成本共担期权契约下损失厌恶型零售商主导的供应链协调研究[J].工业技术经济,2018,2018(4):22-29.
[15]罗如学,杨璐.基于报童模型的汽车租赁企业最优订购策略[J].吉首大学学报(自科版),2016,37(4):81-84.
[16]王海燕,隽志如,Xu H.需求分布规律变化情况下的报童订货策略[J].中国管理科学,2018,26(4):22-29.