顾客参与、顾客创造力与新产品创新绩效的框架模型
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摘要
在系统回顾顾客参与及其对新产品创新绩效的影响、顾客创造力及其重要作用文献的基础上,对B2C市场顾客参与影响新产品创新绩效的重要问题进行了深度挖掘。基于B2C市场顾客参与划分为低程度参与和高程度参与两种不同类型的基础上,构建出顾客参与(低程度VS高程度)对新产品创新绩效产生直接影响、通过顾客创造力对新产品创新绩效产生中介影响的框架模型。
Based on a systematic review of customer participation and its impact on the performance of new product innovation,customer creativity and its important role,This paper deeply excavates the important problems of B2C market customer participation which influence the innovation performance of new products.Based on the B2C market customer participation is divided into two different types of low-level participation and high-level participation on the basis of the construction of customer participation(lowlevel VS high-level) has a direct impact on the innovation performance of new products.A framework model for mediating the performance of new product innovation through customer creativity.
Based on a systematic review of customer participation and its impact on the performance of new product innovation,customer creativity and its important role,This paper deeply excavates the important problems of B2C market customer participation which influence the innovation performance of new products.Based on the B2C market customer participation is divided into two different types of low-level participation and high-level participation on the basis of the construction of customer participation(lowlevel VS high-level) has a direct impact on the innovation performance of new products.A framework model for mediating the performance of new product innovation through customer creativity.
引文
[1] Brockhoff,K. Customers’Perspectives of Involvement in New Product Development[J]. International Journal of Technology Management,2003,26(5/6):464-481.
[2] Fang,E.,Palmatier,R.W.and Evans,K.R.Influence of Customer Participation on Creating and Sharing of New Product Value[J].Journal of the Academy of Marketing Science,2008,36(3):322-336.
[3]姚山季,王永贵.顾客参与新产品开发及其绩效影响:关系嵌入的中介机制[J].管理工程学报,2012,26(4):39-48,83.
[4] Hirschman,E.C.Innovativeness,Novelty Seeking,and Consumer Creativity[J].Journal of Consumer Research,1980a,7(4):283-295.
[5]徐岚.顾客为什么参与创造?—消费者参与创造的动机研究[J].心理学报,2007,39(2):343-354.
[6] Burroughs,J.and Mick,D.Exploring Antecedents and Consequences of Consumer Creativity in a Problem-solving Context[J].Journal of Consumer Research,2004,31(2):402-411.
[7]王莉,方澜,罗瑾琏.顾客知识、创造力和创新行为的关系研究—基于产品创新过程的实证分析[J].科学学研究,2011,29(5):777-784.
[8]张辉,徐岚,张琴,等.顾客参与创新过程中授权对消费者创造力的影响研究[J].商业经济与管理,2013,(12):37-44.
[9] Ritter,T.and Walter,A.Relationship-specific Antecedents of Customer Involvement in New Product Development[J].International Journal of Technology Management,2003,26(5/6):482-502.
[10] Cragin,S.The Determinants of New Product Acceptance in Industrial Channels[D].Ph.D.,the Oklahoma State University,2003.
[11]张欣,姚山季,王永贵.顾客参与新产品开发的驱动因素:关系视角的影响机制[J].管理评论,2014,26(5):99-110.
[12]周冬梅,鲁若愚.服务创新中顾客参与的研究探讨:基本问题、研究内容、研究整合[J].电子科技大学学报:社科版,2009,11(3):26-31,46.
[13]卢俊义,王永贵.顾客参与服务创新与创新绩效的关系研究———基于顾客知识转移视角的理论综述与模型构建[J].管理学报,2011,10(8):1566-1574.
[14]陈璟菁.顾客参与影响新服务开发绩效的机制研究:以组织学习为中介变量[D].南京:南京理工大学,2013.
[15]王永贵,姚山季,司方来,等.组织顾客创新、供应商反应性与项目绩效的关系研究:基于组织服务市场的实证分析[J].南开管理评论,2011,14(2):4-13,43.
[16] Luteberget,A.Customer Involvement in New Service Development:How does Customer Involvement Enhance new Service Success?[D].Master’s Thesis,Agder University,2005.
[17] Nieto,M.J.and Santamara,L.The Importance of Diverse Collaborative Networks for the Novelty of Product Innovation[J].Technovation,2007,27(6/7):367-377.
[18] Tsai,K.H.Collaborative Networks and Product Innovation Performance:Toward a Contingency Perspective[J].Research Policy,2009,38(5):765-778.
[19]解学梅.中小企业协同创新网络与创新绩效的实证研究[J].管理科学学报,2010,13(8):51-64.
[20]杨育,郭波,尹胜,等.客户协同创新的内涵与概念框架及其应用研究[J].计算机集成制造系统,2008,14(5):944-950.
[21]张新国,陈漫.顾客参与、战略柔性与产品创新关系研究[J].科技进步与对策,2014,31(12):105-109.
[22] Hirschman,E.C.Consumer Creativity:Nature,Measurement and Application[M].Conceptual and Theoretical Developments in Marketing,American Marketing Association,Chicago,1980b.
[23] Hirschman,E.C.Consumer Intelligence,Creativity,and Consciousness:Implications for Consumer Protection and Education[J].Journal of Public Policy and Marketing,1983,2(1):153-170.
[24] Franke N,Schreier M,Kaiser U.The“I Designed It Myself”Effect in Mass Customization[J].Management Science,2010,56(1):125-140.
[25]何小洲,熊娟.市场导向、创造力与新产品开发绩效关系研究[J].软科学,2012,(5):20-26.
[26]王莉,任浩.虚拟创新社区中消费者互动和群体创造力———知识共享的中介作用研究[J].科学学研究,2013,31(5):702-710.
[27] Isen,A.W.Some Perspectives on Positive Affect and Self-regulation[J].Psychological Inquiry,1999,11(3):184-188.
[28]黄筠珊.顾客参与新服务发展模式之建构[D].台北:世新大学,2008.
[29] Matthing,J.,Sanden,B.and Edvardsson,B.New Service Development:Learning from and with Customers[J].International Journal of Service Industry Management,2004,15(5):479-498.
[30] Gruner,K.E.and Homburg,C.Does Customer Interaction Enhance New Product Success[J].Journal of Business Research,2000,49(1):1-14.
[31] Lengnick-Hall,C.A.Customer Contributions to Quality:A Different View of the Customer-Oriented Firm[J].The Academy of Management Review,1996,21(3):791-824.
[32] Gumusluoglu,L.and Ilsev,A.Transformational Leadership,Creativity,and Organizational Innovation[J].Journal of Business Research,2007,62(4):461-473.
[2] Fang,E.,Palmatier,R.W.and Evans,K.R.Influence of Customer Participation on Creating and Sharing of New Product Value[J].Journal of the Academy of Marketing Science,2008,36(3):322-336.
[3]姚山季,王永贵.顾客参与新产品开发及其绩效影响:关系嵌入的中介机制[J].管理工程学报,2012,26(4):39-48,83.
[4] Hirschman,E.C.Innovativeness,Novelty Seeking,and Consumer Creativity[J].Journal of Consumer Research,1980a,7(4):283-295.
[5]徐岚.顾客为什么参与创造?—消费者参与创造的动机研究[J].心理学报,2007,39(2):343-354.
[6] Burroughs,J.and Mick,D.Exploring Antecedents and Consequences of Consumer Creativity in a Problem-solving Context[J].Journal of Consumer Research,2004,31(2):402-411.
[7]王莉,方澜,罗瑾琏.顾客知识、创造力和创新行为的关系研究—基于产品创新过程的实证分析[J].科学学研究,2011,29(5):777-784.
[8]张辉,徐岚,张琴,等.顾客参与创新过程中授权对消费者创造力的影响研究[J].商业经济与管理,2013,(12):37-44.
[9] Ritter,T.and Walter,A.Relationship-specific Antecedents of Customer Involvement in New Product Development[J].International Journal of Technology Management,2003,26(5/6):482-502.
[10] Cragin,S.The Determinants of New Product Acceptance in Industrial Channels[D].Ph.D.,the Oklahoma State University,2003.
[11]张欣,姚山季,王永贵.顾客参与新产品开发的驱动因素:关系视角的影响机制[J].管理评论,2014,26(5):99-110.
[12]周冬梅,鲁若愚.服务创新中顾客参与的研究探讨:基本问题、研究内容、研究整合[J].电子科技大学学报:社科版,2009,11(3):26-31,46.
[13]卢俊义,王永贵.顾客参与服务创新与创新绩效的关系研究———基于顾客知识转移视角的理论综述与模型构建[J].管理学报,2011,10(8):1566-1574.
[14]陈璟菁.顾客参与影响新服务开发绩效的机制研究:以组织学习为中介变量[D].南京:南京理工大学,2013.
[15]王永贵,姚山季,司方来,等.组织顾客创新、供应商反应性与项目绩效的关系研究:基于组织服务市场的实证分析[J].南开管理评论,2011,14(2):4-13,43.
[16] Luteberget,A.Customer Involvement in New Service Development:How does Customer Involvement Enhance new Service Success?[D].Master’s Thesis,Agder University,2005.
[17] Nieto,M.J.and Santamara,L.The Importance of Diverse Collaborative Networks for the Novelty of Product Innovation[J].Technovation,2007,27(6/7):367-377.
[18] Tsai,K.H.Collaborative Networks and Product Innovation Performance:Toward a Contingency Perspective[J].Research Policy,2009,38(5):765-778.
[19]解学梅.中小企业协同创新网络与创新绩效的实证研究[J].管理科学学报,2010,13(8):51-64.
[20]杨育,郭波,尹胜,等.客户协同创新的内涵与概念框架及其应用研究[J].计算机集成制造系统,2008,14(5):944-950.
[21]张新国,陈漫.顾客参与、战略柔性与产品创新关系研究[J].科技进步与对策,2014,31(12):105-109.
[22] Hirschman,E.C.Consumer Creativity:Nature,Measurement and Application[M].Conceptual and Theoretical Developments in Marketing,American Marketing Association,Chicago,1980b.
[23] Hirschman,E.C.Consumer Intelligence,Creativity,and Consciousness:Implications for Consumer Protection and Education[J].Journal of Public Policy and Marketing,1983,2(1):153-170.
[24] Franke N,Schreier M,Kaiser U.The“I Designed It Myself”Effect in Mass Customization[J].Management Science,2010,56(1):125-140.
[25]何小洲,熊娟.市场导向、创造力与新产品开发绩效关系研究[J].软科学,2012,(5):20-26.
[26]王莉,任浩.虚拟创新社区中消费者互动和群体创造力———知识共享的中介作用研究[J].科学学研究,2013,31(5):702-710.
[27] Isen,A.W.Some Perspectives on Positive Affect and Self-regulation[J].Psychological Inquiry,1999,11(3):184-188.
[28]黄筠珊.顾客参与新服务发展模式之建构[D].台北:世新大学,2008.
[29] Matthing,J.,Sanden,B.and Edvardsson,B.New Service Development:Learning from and with Customers[J].International Journal of Service Industry Management,2004,15(5):479-498.
[30] Gruner,K.E.and Homburg,C.Does Customer Interaction Enhance New Product Success[J].Journal of Business Research,2000,49(1):1-14.
[31] Lengnick-Hall,C.A.Customer Contributions to Quality:A Different View of the Customer-Oriented Firm[J].The Academy of Management Review,1996,21(3):791-824.
[32] Gumusluoglu,L.and Ilsev,A.Transformational Leadership,Creativity,and Organizational Innovation[J].Journal of Business Research,2007,62(4):461-473.