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Wiley电子期刊(13)	SpringerLink电子期刊(291)	NATURE电子期刊(15)	Elsevier电子期刊(506)
Springer电子图书(3)	ProQuest学位论文(347)	GSW全文库(2)

在“Elsevier电子期刊”中，命中：506条，耗时：0.0639648 秒

在所有数据库中总计命中：1,177条

1.Understanding Academic E-books Through the Diffusion of Innovations Theory as a Basis for Developing Effective Marketing and Educational Strategies

作者：Melissa Raynard ; MLIS ; MBA ^{melissa.raynard@umanitoba.ca} (Assistant Librarian)

关键词：Academic libraries ; E-books ; Diffusion of innovations ; Consumer behaviour ; marketing

刊名：The Journal of Academic Librarianship

出版年：2017

2.Conditions, Contemporary Importance and Prospects of Higher Education Marketing on the Example of Polish Universities

作者：Hanna Hall^a ; ^{hhall@prz.edu.pl" class="auth_mail" title="E-mail the corresponding author} ; Lucyna Witek^b

关键词：higher education ; Polish univesities ; higher education marketing ; prospects of higher education marketing ; conditions of higher education marketing

刊名：Procedia Economics and Finance

出版年：2016

3.“Towards a co-creation framework in the retail banking services industry: Do demographics influence?”

作者：Jesú ; s Cambra-Fierro^a ; ¹ ; ² ; ^{jjcamfie@upo.es} ; Lourdes Pé ; rez^b ; ³ ; ^{l.perez@tbs-education.es} ; Emily Grott^a ; ⁴ ; ^{egrott@upo.es}

关键词：Co-creation ; Service-Dominant Logic (SDL) ; Customer satisfaction ; Loyalty ; WOM ; Gender ; Age

刊名：Journal of Retailing and Consumer Services

出版年：2017

4.E-marketing education in transition: An analysis of international courses and programs

作者：Abdel Monim Shaltoni ^{ashaltoni@alfaisal.edu" class="auth_mail" title="E-mail the corresponding author}Author Vitae

关键词：E-marketing education ; e-dilemma ; The Internet ; Programs

刊名：The International Journal of Management Education

出版年：2016

5.ICT entertainment appliances’ impact on domestic electricity consumption

作者：Mary Pothitou^a ; ^{marypothitou@yahoo.com} ; ^{m.pothitou@pgr.reading.ac.uk} ; Richard F. Hanna^b ; Konstantinos J. Chalvatzis^c ; ^d

关键词：ICT devices ; TVs ; Computers ; Social practices ; Household energy savings

刊名：Renewable and Sustainable Energy Reviews

出版年：2017

6.Can Healthy Recipes Change Eating Behaviors? The Food Hero Social Marketing Campaign Recipe Project Experience and Evaluation

作者：Lauren N. Tobey ; MS ; RD¹ ; ^{lauren.tobey@oregonstate.edu} ; ^{laurentobey@hotmail.com} ; Elaine Schrumpf ; MS¹ ; Tonya Johnson ; MPH¹ ; Christine Mouzong ; MS¹ ; Rachael M. Veith ; BS² ; Marc T. Braverman ; PhD¹ ; Siew Sun Wong ; PhD¹ ; Melinda M. Manore ; PhD ; RD³

刊名：Journal of Nutrition Education and Behavior

出版年：2017

7.Adding a Social Marketing Campaign to a School-Based Nutrition Education Program Improves Children’s Dietary Intake: A Quasi-Experimental Study

作者：Jonathan L. Blitstein ; PhD ; ^{jblitstein@rti.org" class="auth_mail" title="E-mail the corresponding author}Author Vitae ; Sheryl C. CatesAuthor Vitae ; James Hersey ; PhDAuthor Vitae ; Doris Montgomery ; MS ; RD ; LDAuthor Vitae ; Mack Shelley ; PhDAuthor Vitae ; Christine Hradek ; MPHAuthor Vitae ; Katherine Kosa ; MSAuthor Vitae ; Loren BellAuthor Vitae ; Valerie Long ; RD ; LDAuthor Vitae ; Pamela A. Williams ; PhDAuthor Vitae ; Sara Olson ; MS ; RDAuthor Vitae ; Anita Singh ; PhD ; RDAuthor Vitae

关键词：Supplemental Nutrition Assistance Program (SNAP) ; Child ; Nutrition education ; Social marketing ; Intervention

刊名：Journal of the Academy of Nutrition and Dietetics

出版年：2016

8.The Effect of Brand DNA on the Interactive Marketing: Perspective of Junior Lecturers from the Faculty of Economics of a Catholic University

作者：Billy Surya Atmaja^a ; ^{billysuryatmaja@live.com" class="auth_mail" title="E-mail the corresponding author} ; Andy Susilo Lukito Budi^b

关键词：higher education ; brand DNA ; interactive marketing

刊名：Procedia - Social and Behavioral Sciences

出版年：2016

9.The (r)evolution of wine marketing mix: From the 4Ps to the 4Es

作者：Giuseppe Festa^a ; ^{gfesta@unisa.it" class="auth_mail" title="E-mail the corresponding author} ; Maria Teresa Cuomo^b ; ¹ ; ^{mcuomo@unisa.it" class="auth_mail" title="E-mail the corresponding author} ; Gerardino Metallo^b ; ² ; ^{gemetall@unisa.it" class="auth_mail" title="E-mail the corresponding author} ; Antonio Festa^c ; ³ ; ^{winebusiness@unisa.it" class="auth_mail" title="E-mail the corresponding author}

关键词：Wine marketing ; Marketing mix ; Consumer purchase behavior ; Knowledge ; Sommelier language

刊名：Journal of Business Research

出版年：2016

10.The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings

作者：Chun-Wei Chang^a ; ^{cchang@govst.edu" class="auth_mail" title="E-mail the corresponding author} ; Jonathan Z. Zhang^b ; ^{zaozao@uw.edu" class="auth_mail" title="E-mail the corresponding author}

关键词：Customer retention ; Multichannel marketing ; Hidden Markov model ; Customer&ndash ; firm relationship

刊名：Journal of Interactive Marketing

出版年：2016

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