Airline co-branded credit cards—An application of the theory of planned behavior
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文摘

Key antecedents intentions in using/adopting an airline co-branded credit card are investigated.

Consumers’ perceived benefits of airline co-branded credit cards positively significant correlated to other constructs.

Benefits of airline co-branded credit cards could be further categorized into generic, core, expected, and augmented ones.

Airlines should invest in the airline co-branded credit cards campaign to attract cardholders’ frequent usage.

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