Influence of point-of-sale tobacco displays and plain black and white cigarette packaging and advertisements on adults: Evidence from a virtual store experimental study
Smokers in the display ban conditions were less likely to attempt to purchase cigarettes.
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Smokers exposed to plain packs and ads were less likely to attempt to purchase cigarettes.
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Recent quitters in the display ban conditions reported lower urge to smoke.
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Enclosing the display had no significant influence on smokers’ urge to smoke.
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Making the packs and ads plain had no significant influence on recent quitters’ urge to smoke.
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