This research presents a new and holistic definition of social media marketing.
•
Social media marketing is cross-functional and interdisciplinary.
•
Social media marketing dimensions include culture, scope, structure, and governance.
•
Findings are integrated in a holistic social media marketing framework.
•
The management of strategic social media marketing is highly complex.
NGLC 2004-2010.National Geological Library of China All Rights Reserved.
Add:29 Xueyuan Rd,Haidian District,Beijing,PRC. Mail Add: 8324 mailbox 100083
For exchange or info please contact us via email.