Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand

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• 作者：Sedigheh Moghavvemi^a ; ^{sedigheh@um.edu.my}Author Vitae ; Meghann Ormond^b ; ^{meghann.ormond@wur.nl}Author Vitae ; Ghazali Musa^a ; ^{ghazalimz@um.edu.my}Author Vitae ; Che Ruhana Mohamed Isa^a ; ^{cruhana@um.edu.my}Author Vitae ; Thinaranjeney Thirumoorthi^a ; ^{thina15@gmail.com}Author Vitae ; Mohd Zulkhairi Bin Mustapha^a ; ^{zulkhairi@um.edu.my}Author Vitae ; Kanagi A./P. Kanapathy^a ; ^{kanagik@um.edu.my}Author Vitae ; Jacob John Chiremel Chandy^a ; ^{drjacob@um.edu.my}Author Vitae
• 关键词：Content analysis ; Hospital websites ; Medical tourism ; Patient ; On-line search ; Medical provider
• 刊名：Tourism Management
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：58
• 期：Complete
• 页码：154-163
• 全文大小：569 K
• 卷排序：58

文摘

Websites of private hospitals promoting medical tourism in India, Malaysia and Thailand is examined. The content and format of 51 hospitals across five dimensions analyzed. Results provide pointers for hospital managers to improve their online presence.