Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign

详细信息    查看全文

• 作者：Vitor N. Coelho^a ; ^b ; ^c ; ^{vncoelho@gmail.com} ; Thays A. Oliveira^a ; ^b ; ^g ; Igor M. Coelho^b ; ^d ; Bruno N. Coelho^b ; Peter J. Fleming^e ; Frederico G. Guimarã ; es^f ; Helena Ramalhinho^h ; Marcone J.F. Souzaⁱ ; El-Ghazali Talbi^j ; ^k ; Thibaut Lust^l
• 关键词：Direct marketing campaign ; Sharpe ratio ; Cross-selling ; Metaheuristics ; Multi-objective optimization ; Pareto Local Search
• 刊名：Computers & Operations Research
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：78
• 期：Complete
• 页码：578-587
• 全文大小：873 K
• 卷排序：78

文摘

Use of profit variability measure in connection to the client response. Consider the Sharpe ratio index for calculating risk-adjusted profit in targeted offers. Introduction of a bi-objective direct marketing promotional campaign. Adaptation, description and use of a general Pareto local search.