Nudges from school children and electricity conservation: Evidence from the “Project Carbon Zero” campaign in Singapore

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• 作者：Sumit Agarwal^a ; ^{rstagarw@nus.edu.sg} ; ^{ushakri@yahoo.com} ; Satyanarain Rengarajan^b ; ^{Sathyanarain87@gmail.com} ; Tien Foo Sing^b ; ^{rststf@nus.edu.sg} ; Yang Yang^b ; ^{zoeyangyang@gmail.com}
• 关键词：D1 ; D4 ; R2 ; R3
• 刊名：Energy Economics
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：61
• 期：Complete
• 页码：29-41
• 全文大小：1340 K
• 卷排序：61

文摘

Getting children to nudge families to emulate good electricity consumption practices is an alternative way of organizing voluntary commitments toward conserving energy. The “Project Carbon Zero” campaign was organized in Singapore to encourage school children to reduce energy consumption by 10% or more. This study tests the effects of nudges by school children in driving behavioral changes in energy conservation in Singapore. Based on the 2 km home–school distance as an identification, our results show that families living within 2 km from participating schools used 1.8% less electricity at the block level than other families living outside the 2 km school zone during the contest period. The electricity savings effects persisted into the post-contest months with estimated marginal savings of 1.6%.