‘It's The Sun Wot Won It’: Evidence of media influence on political attitudes and voting from a UK quasi-natural experiment
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文摘
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We evaluate the effect of media endorsements on voting and attitudes.

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In 1997, The Sun newspaper’s endorsement of Labour increased support by 7% points.

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In 2010, The Sun’s endorsement of the Conservatives increased support by 15% points.

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We observe no change in political attitudes as a result of The Sun’s endorsements.

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