Portrayals of depression on Pinterest and why public relations practitioners should care

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Portrayals of depression on Pinterest and why public relations practitioners should care

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作者：Jeanine Guidry^a ; ^{guidryjd@vcu.edu" class="auth_mail" title="E-mail the corresponding author} ; Yuan Zhang^b ; ^{yzhang22@vcu.edu" class="auth_mail" title="E-mail the corresponding author} ; Yan Jin^c ; ^{yanjin@uga.edu" class="auth_mail" title="E-mail the corresponding author} ; Candace Parrish^b ; ^{parrishcp2@vcu.edu" class="auth_mail" title="E-mail the corresponding author}
关键词：Pinterest ; Depression ; Public relations ; Health communication
刊名：Public Relations Review
出版年：2016
出版时间：March 2016
年：2016
卷：42
期：1
页码：232-236
全文大小：703 K

文摘

•: We studied 800 depression-focused Pinterest posts in a quantitative content analysis.
•: Depression-themed pins elicited high response levels for repins, likes, and comments.
•: Dysfunctional coping strategy was found more often than other coping strategies.
•: About 10% of all pins refer to thoughts of suicide.
•: PR professionals should engage in depression-focused social media communication.

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