Destinations strategic groups via Multivariate Competition-based IPA

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• 作者：Andrea GuizzardiAuthor Vitae ; Annalisa Stacchini ; ^{annalisa.stacchini2@unibo.it}Author Vitae
• 关键词：Destinations' competitiveness ; Strategic groups ; Multivariate clustering
• 刊名：Tourism Management
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：58
• 期：Complete
• 页码：40-50
• 全文大小：868 K
• 卷排序：58

文摘

We propose a methodological development of Importance-Performance Analysis. This extension relies on the conceptual framework of strategic groups. It allows to compare strengths and weaknesses of many destinations simultaneously. It combines attributes' prioritization and wide competitive scenario analysis. It yields a synthetic and geographical representation of competitiveness.