Internet service providers' service quality and its effect on customer loyalty of different usage patterns
文摘
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Investigating the ISP’s service quality, and their effects on customer loyalty.

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Data was obtained from 1231 internet users.

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Performing bias corrected bootstrap and SEM with multigroup invariance testing.

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Network quality, information quality, and security can influence customers’ loyalty.

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Service quality effects on loyalty varied across various usage groups of customers.

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