The impact of customer returns in a supply chain with a common retailer

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The impact of customer returns in a supply chain with a common retailer

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作者：Hui Yang^a ; ^{yanghui@njust.edu.cn" class="auth_mail" title="E-mail the corresponding author} ; Jing Chen^b ; ^{jchen@dal.ca" class="auth_mail" title="E-mail the corresponding author} ; ^{jc200808@gmail.com" class="auth_mail" title="E-mail the corresponding author} ; Xu Chen^c ; ^{xchenxchen@263.net" class="auth_mail" title="E-mail the corresponding author} ; Bintong Chen^d ; ^{bchen@udel.edu" class="auth_mail" title="E-mail the corresponding author}
关键词：Customer returns policy ; Game theory ; Pricing ; Money-back guarantee ; Supply chain management
刊名：European Journal of Operational Research
出版年：2017
出版时间：1 January 2017
年：2017
卷：256
期：1
页码：139-150
全文大小：1221 K

文摘

class="label">•: A supply chain faces customer returns in which two competing manufacturers supply product to a common retailer.
class="label">•: We show that an MBG is an equilibrium policy in the supply chain if the net salvage value is positive.
class="label">•: MBGs benefit both the retailer and the new brand manufacturer, but hurt the well-known brand manufacturer.
class="label">•: MBGs expands the overall market in the supply chain.

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