Facebook C2C social commerce: A study of online impulse buying

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• 作者：Jengchung Victor Chen^a ; ¹ ; ^{victor@mail.ncku.edu.tw" class="auth_mail" title="E-mail the corresponding author}Author Vitae ; Bo-chiuan Su^b ; ^{bsu@mail.ndhu.edu.tw" class="auth_mail" title="E-mail the corresponding author}Author Vitae ; Andree E. Widjaja^a ; ^c ; ¹ ; ^{andreewidjaja@gmail.com" class="auth_mail" title="E-mail the corresponding author}Author Vitae
• 关键词：C2C ; Consumer-to-consumer ; SC ; Social commerce ; UBI ; Urge to buy impulsively ; IQ ; Information quality ; LST ; Latent state&ndash ; trait theory ; D&M ; DeLone and McLean ; IS ; Information systems ; OL ; Observational learning
• 刊名：Decision Support Systems
• 出版年：2016
• 出版时间：March 2016
• 年：2016
• 卷：83
• 期：Complete
• 页码：57-69
• 全文大小：1058 K

文摘

Facebook users are increasingly using the site to conduct commercial activities, by posting advertisements in groups and then buying or selling items from each other. This type of group is called as a C2C Facebook “buy and sell” group in the current work. Drawing from latent state–trait theory, heuristic information processing, and observational learning, we conducted an online field experiment to empirically investigate the effect of the information quality of the advertisement, the trait of the impulsiveness, and the number of “likes” it receives on consumers' urge to buy impulsively. The findings and implications of our study are discussed in the paper.