Interaction of pricing, advertising and experience quality: A dynamic analysis

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Interaction of pricing, advertising and experience quality: A dynamic analysis

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作者：Jonathan P. Caulkins^a ; ^{caulkins@andrew.cmu.edu" class="auth_mail" title="E-mail the corresponding author} ; Gustav Feichtinger^b ; ^c ; ^{gustav@eos.tuwien.ac.at" class="auth_mail" title="E-mail the corresponding author} ; Dieter Grass^b ; ^{dieter.grass@tuwien.ac.at" class="auth_mail" title="E-mail the corresponding author} ; Richard F. Hartl ; ^d ; ^{richard.hartl@univie.ac.at" class="auth_mail" title="E-mail the corresponding author} ; Peter M. Kort^e ; ^f ; ^{kort@uvt.nl" class="auth_mail" title="E-mail the corresponding author} ; Andrea Seidl^b ; ^d ; ^{andrea.seidl@tuwien.ac.at" class="auth_mail" title="E-mail the corresponding author}
关键词：System dynamics ; Marketing ; Optimal control ; History-dependence ; Skiba point
刊名：European Journal of Operational Research
出版年：2017
出版时间：1 February 2017
年：2017
卷：256
期：3
页码：877-885
全文大小：634 K

文摘

class="label">•: Innovative marketing model involving experience quality is proposed.
class="label">•: Optimal marketing mix is determined.
class="label">•: Guidelines for subsidizing quality are derived.
class="label">•: History dependent equilibria (indifference threshold, Skiba point) are identified.

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