Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector

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Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector

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作者：Sheena Leek^a ; ^{s.h.leek@bham.ac.uk" class="auth_mail" title="E-mail the corresponding author} ; Louise Canning^b ; ^{louise.canning@kedgebs.com" class="auth_mail" title="E-mail the corresponding author} ; David Houghton^a ; ^{d.j.houghton@bham.ac.uk" class="auth_mail" title="E-mail the corresponding author}
关键词：Task media fit ; Social media ; B2B ; Twitter ; Healthcare
刊名：Industrial Marketing Management
出版年：2016
出版时间：April 2016
年：2016
卷：54
期：Complete
页码：25-32
全文大小：343 K

文摘

class="label">•: The Task Media Fit Model is used to examine companies’ the functional use of Twitter and elicited followers’ interactions.
class="label">•: The main functions (tasks) of Twitter are information sharing and signaling problem solving.
class="label">•: The followers' elicited responses do not vary with the Twitter function (task).
class="label">•: Followers' Facebook interactions with the Twitter link are influenced by the function of the link and the type of link.
class="label">•: A revised Task Media Fit Model is proposed specifically for Twitter and its embedded links.

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