Dynamics of asymmetric conflict: The case of the German Milk Conflict
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文摘
Insufficiently communicated policy changes as opportunities for emerging opponents. Grounded theory of David-Goliath conflict pattern during German Milk Conflict. For challenging organizations emotionalizing key to success in such constellations. Limited scope of action for existing organizations impedes early rationalization. Timely communication strategy required for institutions involved in policy changes.
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