The influence of collectivism in restaurant selection: A sentence completion experiment

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• 作者：Vincent P. Magnini
• 关键词：Acculturation ; Collectivism ; Culture ; Marketing ; Restaurants
• 刊名：International Journal of Hospitality Management
• 出版年：2010
• 出版时间：March 2010
• 年：2010
• 卷：29
• 期：1
• 页码：191-193
• 全文大小：107 K

文摘

In a between-subjects experimental design, Korean-Americans and U.S. born non-Koreans were asked to watch a virtual tour of a restaurant and then complete the following sentence: “This restaurant is a good place to go when….” Findings indicate that the Korean-Americans were much more likely to finish the sentence with a collective phrase than the non-Koreans. Moreover, those Korean-Americans utilizing an integration pattern of acculturation were more prone to demonstrate a collective mindset in the sentence completion task than those employing an assimilation pattern of acculturation.