Understanding European tour operators’ control on accommodation companies: an empirical evidence

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• 作者：Medina-Mu&ntilde ; oz ; Rita D. ; Medina-Mu&ntilde ; oz ; Diego R. ; Garcí ; a-Falcó ; n ; Juan M.
• 关键词：Interorganizational control ; Package tour operations ; Package holidays
• 刊名：Tourism Management
• 出版年：2003
• 出版时间：April, 2003
• 年：2003
• 卷：24
• 期：2
• 页码：135-147
• 全文大小：182 K

文摘

Accommodation companies offer a product of strategic interest to tour operators insofar as it determines to a great extent the cost of a package vacation, while it also significantly influences the degree of satisfaction of the tourists who purchase such packages. That, together with the increasingly competitive rivalry among European tour operators, suggests how important it is for the tour operators to exercise some control over the accommodation companies with which they deal. This study describes the control that German and British tour operators exercise over the accommodation companies with whom they do business and the characteristics of the two types of companies that influence that control.