Managing service quality in high customer contact B2B services across domestic and international markets
文摘

Internal marketing, service training and empowerment positively relate to service quality.

Empowerment positively enhances the relationship between internal marketing and service quality.

Empowerment positively enhances the relationship between service training and service quality.

The impact of service training on service quality is stronger in international operations, compared to domestic operations.

The impact of internal marketing on service quality is stronger in domestic operations, compared to international operations.

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