Approach based on fuzzy goal programing and quality function deployment for new product planning

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• 作者：Liang-Hsuan Chen^a ; Wen-Chang Ko^b ; ^{wcko@mail.ksu.edu.tw} ; ^{philipncku@gmail.com} ; Feng-Ting Yeh^a
• 关键词：Fuzzy goal programing (FGP) ; Quality function deployment (QFD) ; New product planning (NPP) ; Mathematical programing (MP) ; Two-factor theory
• 刊名：European Journal of Operational Research
• 出版年：2017
• 出版时间：1 June 2017
• 年：2017
• 卷：259
• 期：2
• 页码：654-663
• 全文大小：769 K
• 卷排序：259

文摘

We proposed a new product planning (NPP) model to maximize customer satisfaction. Fuzzy goal programing and quality function deployment are used to construct this NPP model. Mathematical programing method is used to determine each customer requirement's satisfaction expression. Experimental design and fuzzy sets are employed to collect the input–output data set in customer satisfaction model. We used Herzberg's two-factor theory to enhance the total customer satisfaction.