An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones
文摘

The device used to answer web surveys should be taken into account.

Similar levels of interitem correlations are found in PCs and smartphones.

Longer completion times are found for grid questions for smartphone respondents.

Sometimes less non-differentiation is observed for PCs.

Using item-by-item format for all devices is a way to improve comparability.

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