The ABCD typology: Profile and motivations of Turkish social network sites users

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• 作者：Zeki Atıl Bulut^a ; ^{zekiatilbulut@gmail.com} ; Onur Doğan^b
• 关键词：Social network sites ; User motivation ; User typology ; User segmentation ; Clustering
• 刊名：Computers in Human Behavior
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：67
• 期：Complete
• 页码：73-83
• 全文大小：395 K
• 卷排序：67

文摘

We examine the SNS usage motivations and identify the user segments. We defined seven motivations behind SNSs usage. Information seeking is the primary motive to use SNSs follows by communication and creation. We identified the ABCD Typology - Advanced users, Business oriented users, Communication seekers and Dawdlers -. We identified the SNS user segment “business oriented users” first time in the literature.