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Market Intelligence in Hypercompetitive Mobile Platform Ecosystems: A Pricing Strategy
- 作者:Hoang D. Nguyen (16)
Kajanan Sangaralingam (16) Danny Chiang Choon Poo (16)
- 关键词:mobile apps ; big data ; ranking ; pricing ; power law ; earning per download
- 刊名:Lecture Notes in Computer Science
- 出版年:2014
- 出版时间:2014
- 年:2014
- 卷:8527
- 期:1
- 页码:350-359
- 参考文献:1. Datta, A., Dutta, K., Kajanan, S., Pervin, N.: Mobilewalla: A mobile application search engine. In: Proc. 3rd Int. Conf. Mob. Comput. Appl. Serv. (2011)
2. Murphy, D.: Mobilewalla: The Market is Inches Away from One Million Mobile Apps, category-non-proportional">http://www.pcmag.com/article2/0,2817,2397200,00.asp 3. Shevchik, L.: Mobile App Industry to Reach Record Revenue in 2013 (2013), category-non-proportional">http://blog.newrelic.com/2013/04/01/mobile-apps-industry-to-reach-record-revenue-in-2013/ 4. Inc., G.: Gartner Says Worldwide Mobile Application Store Revenue Forecast to Surpass $15 Billion in 2011, category-non-proportional">http://www.gartner.com/newsroom/id/1529214 5. Ramasubbu, N., Sangaralingam, K., Pervin, N., Dutta, K., Datta, A.: Surviving Hyper-Competitive, Unforgiving Platform Ecosystems: Examining Developer Strategies in iOS and Android Marketplaces. In: The 22nd Annual Workshop on Information Technologies and Systems, Orlando, Florida, USA (2012) 6. Kanada, P.: Which Can Be Best Mobile App Revenue Models?, category-non-proportional">http://theappentrepreneur.com/mobile-app-revenue-models 7. Apple: App Store Downloads on iTunes, category-non-proportional">http://itunes.apple.com/us/genre/ios-games/id6014?mt=8 8. Sangaralingam, K., Pervin, N., Ramasubbu, N.: Takeoff and Sustained Success of Apps in Hypercompetitive Mobile Platform Ecosystems: An Empirical Analysis. In: Proceedings of 2012 International Conference on Information Systems (ICIS)., Orlando, Florida, USA (2012) 9. Fang, F.: A method for mobile app download estimation (2013) 10. Garg, R., Telang, R.: Inferring App Demand from Publicly Available Data. MIS Q. (2012) 11. NPD Group Consumer Tracking Service, M.P.: OS Share of Smart phone sales (2011) 12. Venturedata: Apple Updates App Store Application Ranking Algorithm: Downloads a Greater Impact (2012) 13. Freierman, S.: One million mobile apps, and counting at a fast pace. New York Times (2011) 14. Goolsbee, A., Chevalier, J.: Measuring prices and price competition online: Amazon and Barnes and Noble. Quant. Mark. Econ.聽1, 203鈥?22 (2003) CrossRef
- 作者单位:Hoang D. Nguyen (16)
Kajanan Sangaralingam (16) Danny Chiang Choon Poo (16)
16. Department of Information Systems, National University of Singapore, Singapore
- ISSN:1611-3349
文摘
The recent years have seen a spurt of mobile developers in hypercompetitive mobile platform ecosystems. Yet, this is an unfair game where platform owners such as Apple, Google or Microsoft fence the information of their app store as top secrets. Our study, therefore, takes an important step in investigating the structure of rankings and sales revenue through 2,761 paid applications with weekly aggregated 32,109 observations to unveil a new indicator of market intelligence, earning per download. With the consideration of category effects, time effects and endogenity issues, our empirical results show that top-ranked paid apps can earn up to $7.80 per download. Our findings generate a number of insights for app developers to take actions in designing highly-ranked apps as well as manipulating prices, promotions or in-app purchases in order to unlock the full potential of their app sales.
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