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A Means-End Analysis of Consumers’ Perceptions of Virtual World
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ContentType:Book Chapter
DOI:10.1007/978-3-642-23774-4_30
Publisher:
Springer Berlin / Heidelberg
Author :
Pedro Campos
;
Nicholas Graham
;
Joaquim Jorge
;
Nuno Nunes
;
Philippe Palanque
;
Marco Winckler
PrintIssn_Isbn:978-3-642-23773-7
SubjectCategory:
Computer Science
Copyright:2011
SeriesParentPublication:Human-Computer Interaction – INTERACT 2011
Volume:6946
Pages:=362-379
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