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在“Elsevier电子期刊”中，命中：447条，耗时：0.0169906 秒

在所有数据库中总计命中：990条

1.Flagship stores for FMCG national brands: Do they improve brand cognitions and create favorable consumer reactions?

作者：Tim Nierobisch ; ^{tnierob@uni-goettingen.de} ; Waldemar Toporowski ^{wtoporo@uni-goettingen.de} ; Till Dannewald ^{tdannew@uni-goettingen.de} ; Steffen Jahn ^{sjahn2@uni-goettingen.de}

关键词：Flagship store ; Brand experience ; Consumer reactions ; Fast-moving consumer goods

刊名：Journal of Retailing and Consumer Services

出版年：2017

2.Effects of pricing strategies and product quality on private label and national brand performance

作者：Rainer Olbrich ^{Rainer.Olbrich@fernuni-hagen.de} ; Hans Christian Jansen ; ^{Hans.Jansen@FernUni-Hagen.de} ; Michael Hundt ^{Michael.Hundt@fernuni-hagen.de}

关键词：Pricing ; Quality ; National brand ; Private label ; EDLP ; HiLo

刊名：Journal of Retailing and Consumer Services

出版年：2017

3.Representing the national economic agenda in Latin America: Variation by fat and lean times and party brands

作者：Oscar Castorena ^{oscar.castorena@vanderbilt.edu} ; Elizabeth J. Zechmeister ; ^{liz.zechmeister@vanderbilt.edu}

关键词：Representation ; Issue priorities ; Economy ; Party brands ; Latin America

刊名：Electoral Studies

出版年：2017

4.Working consumers: Co-creation of brand identity, consumer identity and brand community identity

作者：Iain Black^a ; ^{I.R.Black@HW.ac.uk" class="auth_mail" title="E-mail the corresponding author} ; Cleopatra Veloutsou^b ; ^{Cleoptra.Veloutsou@glasgow.ac.uk" class="auth_mail" title="E-mail the corresponding author}

关键词：Brand co-creation ; Brand identity ; Consumer identity ; Brand community identity ; Working consumers ; Political marketing

刊名：Journal of Business Research

出版年：2017

5.Defensive strategy against a private label: Building brand premium for retailer cooperation

作者：S. Chan Choi ; ^{chanchoi@rutgers.edu}

关键词：Private label ; Price competition ; Brand premium ; Channel distribution

刊名：Journal of Retailing and Consumer Services

出版年：2017

6.Variability in Standard Outcomes of Posterior Lumbar Fusion Determined by National Databases

作者：Jacob R. Joseph ; Brandon W. Smith ; Paul Park ; ^{ppark@med.umich.edu}

关键词：Administrative database ; Lumbar fusion ; National Inpatient Sample ; Outcome analysis ; Spine surgery ; University HealthSystem Consortium

刊名：World Neurosurgery

出版年：2017

7.Brands of youth citizenship and the politics of scale: National Citizen Service in the United Kingdom

作者：Sarah Mills^a ; ^{S.Mills@lboro.ac.uk} ; Catherine Waite^b ; ^{catherine.waite@northampton.ac.uk}

关键词：Youth ; Citizenship ; Scale ; United Kingdom ; Britishness ; NCS

刊名：Political Geography

出版年：2017

8.Managing mergers: Why people first can improve brand and IT consolidations

作者：Sandy Jap^a ; ^{sjap@emory.edu} ; A. Noel Gould^b ; ^{noelgould@txstate.edu} ; Annie H. Liu^b ; ^{aliu@txstate.edu}

关键词：Merger and acquisition strategy ; Customer orientation ; Organizational justice ; Brand repositioning ; Customer engagement ; Merger and acquisition case study

刊名：Business Horizons

出版年：2017

9.The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain

作者：Juan Carlos Gá ; zquez-Abad^a ; ^{jcgazque@ual.es} ; Francisco J. Martí ; nez-Ló ; pez^b ; Irene Esteban-Millat^c

关键词：Assortment ; Private labels ; National brands ; Economic climate

刊名：Journal of Retailing and Consumer Services

出版年：2017

10.The Antecedents of Brand Experience within the National Automotive Industry

作者：Wan Nadiah Mohd Nadzri^a ; ^{wan.nadiah.nadzri@gmail.com" class="auth_mail" title="E-mail the corresponding author} ; Rosidah Musa^b ; Mazzini Muda^c ; Faridah Hassan^c

关键词：National Automotive Industry ; Brand Image ; Servicescape ; Car Brand Attribute ; Brand Experience

刊名：Procedia Economics and Finance

出版年：2016

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