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Elsevier电子期刊(12)
在“
Elsevier电子期刊
”中,
命中:
12
条,耗时:0.0199901 秒
在所有数据库中总计命中:
12
条
1.
Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion
作者:
Mitchell Hamilton
Mitchell.hamilton@lmu.edu" class="auth_mail" title="E-mail the corresponding author
;
Velitchka D. Kaltcheva
velitchka.kaltcheva@lmu.edu" class="auth_mail" title="E-mail the corresponding author
;
Andrew
J
.
Rohm
;
a
rohm
1@lmu.edu" class="auth_mail" title="E-mail the corresponding author
关键词:
Brands
;
Brand strategy
;
Social media
;
Customer interactions
;
Online marketing
;
Customer value creation
;
Immersion
;
Online flow
;
Satisfaction
刊名:
J
ournal of Interactive Marketing
出版年:2016
2.
Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance
作者:
Tao (Tony) Gao
;
Andrew
J
.
Rohm
;
Fareena Sultan
;
Margherita Pagani
关键词:
Global marketing
;
Mobile marketing
;
Consumer acceptance of new marketing platforms
;
Innovation diffusion
;
Branding
;
Wireless communications
;
Youth consumers
刊名:
J
ournal of Business Research
出版年:2013
3.
Plasticity in Ion Channel Expression Underlies Variation in Hearing during Reproductive Cycles
作者:
Kevin N.
Rohm
ann
1
;
2
;
Daniel
J
. Fergus
1
;
Andrew
H. Bass
1
;
ahb3@cornell.edu
刊名:Current Biology
出版年:2013
4.
Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
作者:
Andrew
J
.
Rohm
;
Tao (Tony) Gao
;
Fareena Sultan
;
Margherita Pagani
关键词:
Mobile marketing
;
Branding
;
Marketing communications
;
Wireless communications
;
Consumer acceptance of new technology
;
Generation M
;
Global marketing
刊名:Business Horizons
出版年:2012
5.
We’re all connected: The power of the social media ecosystem
作者:
Richard Hanna
a
;
r.hanna@neu.edu
;
Andrew
Rohm
a
;
a.
rohm
@neu.edu
;
Victoria L. Crittenden
b
;
victoria.crittenden@bc.edu
关键词:
Social media
;
Traditional media
;
Online ecosystems
;
Marketing communications
;
Marketing metrics
;
Consumer engagement and interaction
刊名:Business Horizons
出版年:2011
6.
piRNA-Associated Germline Nuage Formation and Spermatogenesis Require MitoPLD Profusogenic Mitochondrial-Surface Lipid Signaling
作者:
Huiyan Huang
1
;
Qun Gao
1
;
Xiaoxue Peng
1
;
Seok-Yong Choi
1
;
2
;
Krishna Sarma
1
;
Hongmei Ren
3
;
Andrew
;
J
. Morris
3
;
Michael
;
A. F
rohm
an
1
;
michael@pharm.stonybrook.edu
刊名:Developmental Cell
出版年:2011
7.
J
ust what the doctor ordered: The role of information sensitivity and trust in reducing medical information privacy concern
作者:
Rohm
;
Andrew
J
.
;
Milne
;
George R.
关键词:
Privacy
;
Trust
;
Healthcare
;
Information
刊名:
J
ournal of Business Research
出版年:2004
8.
A typology of online shoppers based on shopping motivations
作者:
Rohm
;
Andrew
J
.
;
Swaminathan
;
Vanitha
刊名:
J
ournal of Business Research
出版年:2004
9.
A typology of online shoppers based on shopping motivations
作者:
Rohm
;
Andrew
J
.
;
Swaminathan
;
Vanitha
刊名:
J
ournal of Business Research
出版年:2004
10.
Review of Collins,
J
im, Good to Great: New York: HarperCollins Publishers, Inc., 2001; 300 pages with appendices and index; $27.50; ISBN 0-06-662099-6
作者:
Rohm
;
Andrew
J
.
刊名:
J
ournal of Business Research
出版年:2004
1
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2011年(2)
2004年(6)
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