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Wiley电子期刊(12)	ProQuest学位论文(70)	Elsevier电子期刊(192)
SpringerLink电子期刊(177)	NATURE电子期刊(3)	ACS电子期刊(30)

在“Elsevier电子期刊”中，命中：192条，耗时：0.015992 秒

在所有数据库中总计命中：484条

1.Gender, race & the veteran wage gap

作者：Brandon Vick^a ; ^{brandon.vick@iup.edu} ; Gabrielle Fontanella^b ; ¹ ; ^{g.r.fontanella@iup.edu}

关键词：Veterans ; Wage gap ; Decomposition ; Gender ; Race ; Occupation

刊名：Social Science Research

出版年：2017

2.Closing the Brand Gap through Innovation and Design

作者：Itsaso Gonzalez ; ^{igonzalez@mondragon.edu" class="auth_mail" title="E-mail the corresponding author} ; Ester Val ; Daniel Justel ; Ion Iriarte

关键词：brand experience ; customer experience ; innovation ; design ; brand gap

刊名：Procedia CIRP

出版年：2016

3.Halal Malaysia Logo or Brand: The Hidden Gap

作者：Wan Rusni Binti Wan Ismail^a ; Mohhidin Othman^b ; ^{mohhidin@upm.edu.my" class="auth_mail" title="E-mail the corresponding author} ; Russly Abdul Rahman^c ; Nitty Hirawaty Kamarulzaman^d ; Suhaimi Ab. Rahman^e

关键词：Brand ; Logo ; Brand Equity ; Halal Malaysia ; Brand Audit ; Brand Gap

刊名：Procedia Economics and Finance

出版年：2016

4.Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

作者：Bruno Godey^a ; ^{bruno.godey@neoma-bs.fr" class="auth_mail" title="E-mail the corresponding author} ; Aikaterini Manthiou^a ; ^{aikaterini.manthiou@neoma-bs.fr" class="auth_mail" title="E-mail the corresponding author} ; Daniele Pederzoli^a ; ^{daniele.pederzoli@neoma-bs.fr" class="auth_mail" title="E-mail the corresponding author} ; Joonas Rokka^b ; ^{rokka@em-lyon.com" class="auth_mail" title="E-mail the corresponding author} ; Gaetano Aiello^c ; ^{gaetano.aiello@unifi.it" class="auth_mail" title="E-mail the corresponding author} ; Raffaele Donvito^c ; ^{raffaele.donvito@unifi.it" class="auth_mail" title="E-mail the corresponding author} ; Rahul Singh^d ; ^{rahul.singh@bimtech.ac.in" class="auth_mail" title="E-mail the corresponding author}

关键词：Social media marketing ; Brand equity ; Preference ; Loyalty ; Price premium ; Luxury brands ; International

刊名：Journal of Business Research

出版年：2016

5.Leading national brands facing store brands competition: Is price competitiveness the only thing that matters?

作者：Daniele Fornari^a ; ^{daniele.fornari@unicatt.it" class="auth_mail" title="E-mail the corresponding author} ; Edoardo Fornari^b ; ^{edoardo.fornari@unipr.it" class="auth_mail" title="E-mail the corresponding author} ; Sebastiano Grandi^a ; ^{sebastiano.grandi@unicatt.it" class="auth_mail" title="E-mail the corresponding author} ; Mario Menegatti^b ; ^{mario.menegatti@unipr.it" class="auth_mail" title="E-mail the corresponding author}

关键词：Inter-brand competition ; Market share switching ; LNBs&ndash ; SBs ; Price/non-price competitiveness ; Retail branding life cycle

刊名：Journal of Retailing and Consumer Services

出版年：2016

6.Demand- and supply-side perspectives of city branding: A qualitative investigation

作者：Magnus Hultman^a ; ^{m.hultman@leeds.ac.uk" class="auth_mail" title="E-mail the corresponding author} ; Abena A. Yeboah-Banin^a ; ^{bnaay@leeds.ac.uk" class="auth_mail" title="E-mail the corresponding author} ; Liam Formaniuk^b ; ^{l.formaniuk@gmail.com" class="auth_mail" title="E-mail the corresponding author}

关键词：Place branding ; City branding ; Brand vision ; Case study ; Focus group

刊名：Journal of Business Research

出版年：2016

7.Conceptualization of Immersive Brand Experience (IBX) Measurement Scale of Emotion

作者：Rafidah Othman ; ^{rafidah151@gmail.com" class="auth_mail" title="E-mail the corresponding author} ; Rosidah Musa ; Mazzini Muda ; Rozita Naina Mohamed

关键词：Airline companies ; Immersive Brand Experience (IBX) ; Spirituality ; Flightscape.

刊名：Procedia Economics and Finance

出版年：2016

8.Branding and selling public transit in North America: An analysis of recent messages and methods

作者：Daniel Baldwin Hess^a ; Alex Bitterman^b ;

关键词：Public transit ; Advertising ; Marketing ; Branding

刊名：Research in Transportation Business & Management

出版年：2016

9.Higher education brand alliances: Investigating consumers' dual-degree purchase intentions

作者：Vik Naidoo^a ; ^{vik.naidoo@sydney.edu.au" class="auth_mail" title="E-mail the corresponding author} ; Linda D. Hollebeek^b ; ^c ; ^{l.hollebeek@auckland.ac.nz" class="auth_mail" title="E-mail the corresponding author} ; ^{deseo79@gmail.com" class="auth_mail" title="E-mail the corresponding author}

关键词：Brand alliances ; Higher education ; Dual degrees ; Purchase intent

刊名：Journal of Business Research

出版年：2016

10.Application of signaling theory in management research: Addressing major gaps in theory

作者：Saud A. Taj ^{SaudAl.Taj@gcu.ac.uk" class="auth_mail" title="E-mail the corresponding author}

关键词：Signaling theory ; Employer branding ; Authenticity ; Counter-signals

刊名：European Management Journal

出版年：2016

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