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Elsevier电子期刊(13999)

在“Elsevier电子期刊”中，命中：13,999条，耗时：0.0539734 秒

在所有数据库中总计命中：13,999条

1.The missing link in building customer brand identification: The role of brand attractiveness

作者：Kevin Kam Fung So^a ; ^{kevinso@hrsm.sc.edu}Author Vitae ; Ceridwyn King^bAuthor Vitae ; Simon Hudson^aAuthor Vitae ; Fang Meng^aAuthor Vitae

关键词：Customer brand identification ; Brand identity ; Brand attractiveness ; Brand prestige ; Brand distinctiveness ; Brand social benefits ; Brand management ; Airline

刊名：Tourism Management

出版年：2017

2.The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty

作者：Jialing Lin ^{jialinglin@swin.edu.au} ; Antonio Lobo ; ^{alobo@swin.edu.au} ; Civilai Leckie ^{cleckie@swin.edu.au}

关键词：Green brand ; Green perceived value ; Green benefits ; Green transparency ; Self-brand connection ; Brand loyalty

刊名：Journal of Retailing and Consumer Services

出版年：2017

3.An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials

作者：Davit Davtyan ; Ph.D. Candidate ; ^{ddavtyan@utexas.edu" class="auth_mail" title="E-mail the corresponding author} ; Isabella Cunningham ; Ph.D. ^{isabella.cunningham@austin.utexas.edu" class="auth_mail" title="E-mail the corresponding author}

关键词：Brand placement ; Advertising ; 30-second commercial ; Brand attitude ; Purchase intention ; Attitude toward advertising

刊名：Journal of Business Research

出版年：2017

4.Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors

作者：Sebastian Zenker^a ; ^{zenker@placebrand.eu}Author Vitae ; Erik Braun^b ; ^{braun@ese.eur.nl}Author Vitae ; Sibylle Petersen^c ; ^{sibylle.petersen@psy.kuleuven.be}Author Vitae

关键词：Destination branding ; Place branding ; Brand complexity ; Multiple stakeholders ; Place identification ; Social identity theory

刊名：Tourism Management

出版年：2017

5.Working consumers: Co-creation of brand identity, consumer identity and brand community identity

作者：Iain Black^a ; ^{I.R.Black@HW.ac.uk" class="auth_mail" title="E-mail the corresponding author} ; Cleopatra Veloutsou^b ; ^{Cleoptra.Veloutsou@glasgow.ac.uk" class="auth_mail" title="E-mail the corresponding author}

关键词：Brand co-creation ; Brand identity ; Consumer identity ; Brand community identity ; Working consumers ; Political marketing

刊名：Journal of Business Research

出版年：2017

6.Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name

作者：Natalia Rubio ^{natalia.rubio@uam.es} ; Nieves Villaseñ ; or ; ^{nieves.villasenor@uam.es} ; Marí ; a Jesú ; s Yagü ; e ^{maria.yague@uam.es}

关键词：Store brand name ; Loyalty to the store brand ; Loyalty to the retailer ; Trust in the retailer ; Moderating effect

刊名：Journal of Retailing and Consumer Services

出版年：2017

7.Consumers’ relationships with brands and brand communities - The multifaceted roles of identification and satisfaction

作者：Bastian Popp^a ; ^{b.popp@leedsbeckett.ac.uk} ; Herbert Woratschek^b ; ^{dlm@uni-bayreuth.de}

关键词：Consumer-brand identification ; Customer satisfaction ; Brand communities ; Customer loyalty ; Word-of-mouth communication

刊名：Journal of Retailing and Consumer Services

出版年：2017

8.Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention

作者：Joe Phua^a ; ^{joephua@uga.edu" class="auth_mail" title="E-mail the corresponding author} ; Seunga Venus Jin^b ; ^{venus@sejong.ac.kr" class="auth_mail" title="E-mail the corresponding author} ; Jihoon (Jay) Kim^a ; ^{jaykim82@uga.edu" class="auth_mail" title="E-mail the corresponding author}

关键词：Social media ; Social networking sites (SNSs) ; Uses and gratifications theory (UGT) ; Brand community ; Brand relationships ; Social comparison ; Tie strength ; Network homophily

刊名：Telematics and Informatics

出版年：2017

9.The effect of embarrassment on preferences for brand conspicuousness: The roles of self-esteem and self-brand connection

作者：Xiaobing Song^a ; ^{songxb@dlut.edu.cn} ; Feifei Huang^b ; ^{feifeihuang@baf.cuhk.edu.hk} ; Xiuping Li^c ; ^{bizlx@nus.edu.sg}

关键词：Embarrassment ; Branded products ; Self-esteem ; Self-brand connection

刊名：Journal of Consumer Psychology

出版年：2017

10.Flagship stores for FMCG national brands: Do they improve brand cognitions and create favorable consumer reactions?

作者：Tim Nierobisch ; ^{tnierob@uni-goettingen.de} ; Waldemar Toporowski ^{wtoporo@uni-goettingen.de} ; Till Dannewald ^{tdannew@uni-goettingen.de} ; Steffen Jahn ^{sjahn2@uni-goettingen.de}

关键词：Flagship store ; Brand experience ; Consumer reactions ; Fast-moving consumer goods

刊名：Journal of Retailing and Consumer Services

出版年：2017

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