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内部出版物
Wiley电子期刊(4)
SpringerLink电子期刊(40)
Elsevier电子期刊(82)
Springer电子图书(1)
ProQuest学位论文(31)
在“
Elsevier电子期刊
”中,
命中:
82
条,耗时:0.0149931 秒
在所有数据库中总计命中:
158
条
1.
Health-related elements in green space
branding
in Hong Kong
作者:
Chung-Shing Chan
ccs_johnson@cuhk.edu.hk
Author Vitae
关键词:
City
branding
;
Green brand
;
Green city
;
Green spaces
;
Public health
刊名:Urban Forestry & Urban Greening
出版年:2017
2.
The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty
作者:
Jialing Lin
jialinglin@swin.edu.au
;
Antonio Lobo
;
alobo@swin.edu.au
;
Civilai Leckie
cleckie@swin.edu.au
关键词:
Green brand
;
Green perceived value
;
Green benefits
;
Green transparency
;
Self-brand connection
;
Brand loyalty
刊名:Journal of Retailing and Consumer
Service
s
出版年:2017
3.
The impact of
service
failure on brand credibility
作者:
Ursula Sigrid Bougoure
a
;
Ursula.bougoure@newcastle.edu.au" class="auth_mail" title="E-mail the corresponding author
;
Rebekah Russell-Bennett
b
;
rebekah.bennett@qut.edu.au" class="auth_mail" title="E-mail the corresponding author
;
Syed Fazal-E-Hasan
b
;
s.fazalehasan@qut.edu.au" class="auth_mail" title="E-mail the corresponding author
;
Gary Mortimer
b
;
gary.mortimer@qut.edu.au" class="auth_mail" title="E-mail the corresponding author
关键词:
Service
branding
;
Consumer
service
s
;
Brand credibility
;
Service
recovery
;
Satisfaction
;
Airlines
刊名:Journal of Retailing and Consumer
Service
s
出版年:2016
4.
Embracing or fighting the urge: A multilevel investigation on casino
service
,
branding
and impulsive gambling
作者:
Catherine Prentice
a
;
cathyjournalarticles@gmail.com" class="auth_mail" title="E-mail the corresponding author
;
IpKin Anthony Wong
b
关键词:
Casinos
;
Impulsive gambling
;
Service
quality
;
Brand equity
;
Brand attachment
;
Loyalty
刊名:International Journal of Hospitality Management
出版年:2016
5.
Criteria for Effective Authentic Personal
Branding
for Academic Librarians in Universiti Sains Malaysia Libraries
作者:
Rosnani Ahmad
;
rosnaniahmad@usm.my" class="auth_mail" title="E-mail the corresponding author
;
Laili Hashim
;
Norasiah Harun
关键词:
Academic librarians
;
authentic personal
branding
;
authentic personal
branding
strategies
;
professional image
;
professionalism
刊名:Procedia - Social and Behavioral Sciences
出版年:2016
6.
Service
inside: The impact of ingredient
service
branding
on quality perceptions and behavioral intentions
作者:
Sabrina V. Helm
a
;
helm@email.arizona.edu" class="auth_mail" title="E-mail the corresponding author
Author Vitae
;
Berrin Ö
;
zergin
b
;
1
;
berrin.oezergin@hs-riedlingen.de" class="auth_mail" title="E-mail the corresponding author
Author Vitae
关键词:
Ingredient
branding
;
Ingredient
service
branding
;
Service
branding
;
Branding
strategies
;
Experimental design
刊名:Industrial Marketing Management
出版年:2015
7.
Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech
service
industry
作者:
Bang Nguyen
a
;
Xiaoyu Yu
b
;
yuxiaoyu@vip.126.com" class="auth_mail" title="E-mail the corresponding author
;
T.C. Melewar
c
;
Suraksha Gupta
d
关键词:
Branding
;
Innovation
;
Internationalization
;
Market orientation
;
Organizational learning
;
High technology
service
industry
刊名:Journal of Business Research
出版年:2016
8.
Internal
branding
process: Exploring the role of mediators in top management's leadership-commitment relationship
作者:
Katja Terglav
;
katja.terglav@ef.uni-lj.si" class="auth_mail" title="E-mail the corresponding author
;
Maja Konečnik Ruzzier
maja.konecnik@ef.uni-lj.si" class="auth_mail" title="E-mail the corresponding author
;
Robert Ka&scaron
;
e
robert.kase@ef.uni-lj.si" class="auth_mail" title="E-mail the corresponding author
关键词:
Top management's brand-oriented leadership
;
Employee brand knowledge
;
Employee-brand fit
;
Psychological contract
;
Brand commitment
刊名:International Journal of Hospitality Management
出版年:2016
9.
“Getting the Right People on the Bus‿ Recruitment, selection and integration for the branded organization
作者:
Stephanie Russell
a
;
stephanie.russell@anglia.ac.uk" class="auth_mail" title="E-mail the corresponding author
;
Matthew J. Brannan
b
;
m.brannan@keele.ac.uk" class="auth_mail" title="E-mail the corresponding author
关键词:
Employer
branding
;
Integration
;
Recruitment
;
Selection
刊名:European Management Journal
出版年:2016
10.
Leading national brands facing store brands competition: Is price competitiveness the only thing that matters?
作者:
Daniele Fornari
a
;
daniele.fornari@unicatt.it" class="auth_mail" title="E-mail the corresponding author
;
Edoardo Fornari
b
;
edoardo.fornari@unipr.it" class="auth_mail" title="E-mail the corresponding author
;
Sebastiano Grandi
a
;
sebastiano.grandi@unicatt.it" class="auth_mail" title="E-mail the corresponding author
;
Mario Menegatti
b
;
mario.menegatti@unipr.it" class="auth_mail" title="E-mail the corresponding author
关键词:
Inter-brand competition
;
Market share switching
;
LNBs&ndash
;
SBs
;
Price/non-price competitiveness
;
Retail
branding
life cycle
刊名:Journal of Retailing and Consumer
Service
s
出版年:2016
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